Content Marketing Research in SMM

Hello Everyone! Welcome to learnvern!

In the previous topic, we have discussed these points.

Hereby I am again talking about “What are they searching for?”

Firstly you have to understand your buyer, which we already understood.

Second step is “what are they searching for?” it means that, what your buyer is looking for.

Just to give an example, I am starting a business related to mobile accessories, where I am selling I-phone related accessories.

So most people looking for I- Phone accessories, then you will get to know that they are looking for IPhone back cover, Earphone, adapter accessories. So I have to work on trending accessories for iPhones.

Second thing, I have to look at what my buyer is searching for.

Suppose I'm providing online coaching services, so I have to research what kind of coaching services they need in my location.

I have a knowledge of SEO, social media, content marketing, digital marketing, B com, MBA.

So I have this kind of knowledge in different areas.

so while opening my coaching services, first of all I will evaluate what kind of need in my location.

Whether most people are looking for digital marketing, online coaching, offline coaching or suppose Bcom.

Let's say I am opening my institute near colleges, and there most college students will join my institute.

I have to look after what most people are searching for.

You may have to do keyword research. You have to search for SEO content.

Now, the third step is Influencers.

This is a very important step.

See when you work on content marketing, in current scenario influencer marketing is in a trend.

To make your business famous and reach many people, influencer marketing is very much important.

Let's say you started a business related to food. you will find lots of food bloggers in the market, who share their reviews on foods.

So you can meet this kind of person or contact them Because they have millions of subscribers. And if they do your promotion or they recommend people to try your food, then you may get lots of customers.

So you should tie up with this kind of influencers, they will share positive reviews of your business and also create content for your business, so that their followers will come to your place.

Like this you have to tie up with influencers.

After completion of these three steps, the next step is “listen”.

listen includes “set alerts”, “use tools” e.g. mention, ask consumers.

Suppose you are producing your content and uploading the same, but you have to take review simultaneously.

Suppose you are doing a food business, then you have to ask your customer for their review in regards to the special dish which you served to them. You may ask for suggestions as well.

You have to ask these things to more people and take their suggestions.

They will provide genuine reviews and you can update your brand accordingly.

The fifth one is “use tools”.

Here I am talking about, “Google keyword planner”. Google keyword planner is a tool.

Then, here is another tool, that is “Ubersuggest”. Ubersuggest tool will be mostly used for taking a content.

Another one is “mobile monkey”.

In the mobile monkey tool, you can keep your social media post automated. Your post will be posted automatically.

You have to find these kinds of tools.

You have to find out content marketing related tools. You can produce your content by using those tools.

Sixth step is “Test Everything”.

In this step, you have to test your social media branding, content marketing.

You have to test your headlines, whether engagement is increasing or not. If engagement is not increasing, then how can we make it constant?

If Engagement is decreasing, then you should look for why it is decreasing.

I started these six steps with you, which is related to content marketing.

Here I'm mentioned, content creation tools.

First one is, “BuzzSumo”.

I will search for buzzsumo content research on Google. (pause 5 seconds)

Here you can find out your contents. You can use this application for searching more content.

Like here it is for Social Engagement, instant alerts, realtime updates. You can export them as well.

So Buzz sumo is also a good tool for researching content.

See here it is written that “find the content that performs best”

Suppose I type here “digital marketing”. (pause 13 seconds typing)

Here we are getting examples related to digital marketing likewise digital marketing newsletter. It means that “newsletters” are in trend.

Here another one is “Lab”. Here you can analyze all the contents related to digital marketing.

Here I will open this. You will find an article here.

So with the help of this Buzz sumo, you can search article, content ideas. This is a very good tool.

You can use the start trial for Facebook.

Suppose, I have access to this, then I will use temp mail.

Here you can generate a temporary email id.

I'm giving you a trick. Many times you need an email ID to use different kinds of tools, so you don't need to make an email ID rather you can create your email ID here on temp mail.

Here you can give your random name.

(11 seconds pause typing)

Click on Start my free trial!

If they ask for payment, then we will skip that. but now it is not asking for payment. (17 sec pause)

Here you need to link your account. Here I have to confirm my mail.

Click on confirm mail.

I have used Temp mail, so that I will not get mail again and again.

So now, you can search your topics here.

Suppose, I write here “Digital Marketing”. (5 seconds pause)

In the last 24hours, someone updated an advanced digital marketing training course.

Next one is “Covid impact on business and new tech digital marketing”.

Here you will find lots of articles related to the topic.

From here you can grab lots of content ideas. This is a very good tool, “BuzzSumo”.

What buzz sumo does, it takes keywords from you and searches related topics to your keywords.

You will find the news as well here.

This is a very good tool “BuzzSumo”.

You can explore buzz sumo, you will get maximum benefits from here.

The next one is “ubersuggest”

I will brief you about ubersuggest.

I will type ubersuggest in Google…

I joined ubersuggest.

Suppose your business is related to digital marketing…

Now you can see how much the search volume of digital marketing is.

Its search volume is “60,500”.

It shows that it is difficult.

If you are not able to understand SEO, then we have a course on search engine optimization, you can refer that course for better understanding.

Here you can post your content related to digital marketing.

Here keywords like “digital marketing salary”, “what digital marketing is”, “digital marketing jobs”, “digital marketing company”, “services”, “courses”, “strategy”, “digital marketing agency near me”.

Here you will find lots of content ideas.

So you can use ubersuggest as well.

Let me tell you again, how you can use this.

You have to open a ubersuggest. Search digital marketing related content.

Type keyword ideas here.

You can find anything related to any industry.

Let's say you can type here “Mens Kurta”.

Suppose you are doing the business of “Kurta”, then you can search related to that.

Mens Kurta designs, for wedding, pajama set, white, shirts, online, style, cotton.

Here by you can work on these ideas.

The next one is “Quora”.

“Quora” is one of the most famous tools. You can search related to Quora. I will type here on Quora…

We will go on “Quora”. We will use temp mail again. ( 7 seconds pause)

I gave you the fun fact that you can use temp mail maximum. (15 sec pause)

Now they're asking for code. I will get a code here. I will copy that code and paste it there. (15 sec pause)

See, you can access that now. you don't need to incorporate your email ID.

This fun fact will be quite useful for you.

Let's say, I will search for digital marketing.

I will get lots of content ideas here.

We will get ideas like, “What exactly is digital marketing? What are good ways to learn to become the best digital marketer? How do I learn digital marketing? How do I start a career in digital marketing?”

You will get multiple options there.

You have to select the best topic out of these multiple options. After selecting that topic, you have to produce your content accordingly.

You can create videos there as well.

You can write blogs there as well. You can share those texts in your Facebook post and that will generate more engagement.

Because lots of people are searching related to this.

Not only digital marketing, you can enter your business here.

Suppose I have a pizza business.

In the food brand, I'm working on pizza only.

I will find questions and answers related to pizza.

Suppose I'm a dentist… So I will get many topics here related to dentists.

Here I am getting options related to dentists.

“Are you scared of the dentist? why?”

You will find lots of content ideas there.

The next option is, “Google search and Google trends”. This is also a good option.

Suppose I'm opening Google here...

Suppose for an example, I'm here looking for real estate.

What do you need to do here, you just need to give space. I'm writing about real space estate.

Google is providing lots of suggestions to me, likewise, real estate content ideas, real estate content, real estate digital marketing, real estate brochure content etc.

Suppose if I search, digital marketing. I will get lots of options here like, digital marketing course in Ahmedabad, digital marketing agency, digital marketing agency Ahmedabad, digital marketing company in Ahmedabad, digital marketing tools, digital marketing meaning, digital marketing services.

Suppose I'm going to services and giving space after services. I will get lots of options in services as well.

Suppose I go on a list and give a space. I will find a list of PDFs.

I will search for it. further you will get lots of content ideas below here.

I will get options like, digital marketing service list PDF, digital marketing services in India, top digital marketing services.

Suppose if I open any article.

After opening that article, you just need to come back. You will find more ideas there.

Moreover, you will find more ideas above as well. You will get suggestions as well.

With help of all of these, you can produce your content and upload it.

I completed a Google search. The next one is Google trends.

I will type here “Google trends”...

I clicked on Google trends.

You can write your topic here.

you have seen car rental services. You have to observe that, whether this business will work or not.

For an example, you can enter here, “car rental”. (5 sec pause )

The moment I search for it, I will find the trend. and I can observe whether it is working or not.

In which city it is working most.

You can find related topics here like Audi, rental cars in Chandigarh, vijayawada, self drive car rental in Dehradun.

Here you will find lots of content ideas.

And you can compare those ideas as well.

Suppose I type here, social media marketing and here I type “websites development marketing”. (16 sec pause)

Here you can find which content is more famous.

In social media and websites, websites are more famous.

Let's say I'm comparing, IPhone 12..and iPhone 13.

You have to watch that, which content is mostly searched on the Internet.

Iphone 12 has more searches till now.

When iPhone 13 was launched, it was mostly searched but after that IPhone 12 took over.

You can compare these things here. This is a free tool.

After that it comes, “Word AI”.

We are talking about the last topic, which is “word AI”.

Let's discuss the world of AI. (4 sec pause)

This is also a very good tool for searching for content.

It is mostly used by content writers. (8 sec pause)

Now it is paid only. But you can use this tool. Let me tell you the pricing of this tool.

Monthly I have to pay $57 for using this tool.

Here it is given “AI powered rewriter”, which means you can rewrite your content. Next one is human quality content, in this human will work on that and he will justify how we can improve the content. You just need to enter your topic here, your content will be produced automatically.

Another one is “one click rewriting”.

Suppose you write digital marketing here, it will automatically provide rewriting on that content.

Next one is “rewrite pass copy scape”. You can say it is plagiarism. What happens in plagiarism, suppose you get a content, you can use plagiarism on that content to know who used this content for rewrite.

If I use that copy paste content, it will optimize that content and provide a fresh one.

Next one is “sentence and phrase level rewriting”.

This tool will provide a full sentence as well. If you write about social media here, you will get a full sentence related to social media.

Another one is “API Access”. API access is more technical in nature. It is mostly used by technical developers or website developers who work on development of web sites.

If I have to select out of these, then Buzz Sumo, Quora and Google search are very good tools. These are mostly free of cost.

Only Word AI is paid.

 I will talk here in regards to examples of content creation.

This is a very important point here.

See, there is a myth between the people, they understood that content means only text.

But it is not like that, you will get lots of options for content.

First one is text. After that it is audio. Then it is video, creatives and Graphics.

You will find text from websites and you can post those texts on your Facebook.

After that comes audio, then I can produce content in regards to “what is digital marketing?”, what happens in digital marketing services?, what do we provide in Facebook marketing?,

I'm converting those parts into audio and I can upload them to a podcast as well. So that is also an important thing.

After that comes video. In video you already know that, I recorded a video and I will upload that recorded video on Facebook.

Nowadays, you can upload reels on Facebook as well.

Earlier it was 15 seconds reels, after that it comes to 30 seconds reels, then 45 Seconds.

So you can upload videos here.

The last options are creatives and graphics, which you already knew.

Like we make a creative post on Facebook. Like you have seen that festival post on Facebook. Most festival posts are creative. The next post is related to an infographic.

There, they show information with the help of graphics.

Here you can share your images, related to your business.

On Facebook you can post images, videos, audios, and texts.

Now you will say that, how you can post audios there.

When I showed you the Facebook business page, there was an option where you can link your podcasts.

Like if you have a podcast in Spotify or on anchor then you can connect to the anchor link directly on Facebook business page.

Audio based contents are the future.

That is very much famous but you can work on audio.

Sometimes people like to create videos on Facebook, but they want to hide their faces from there. Then what you can do, you can remove your face and only post audios there.

You have to post that audio only.

Finally our content marketing part is completed here.

If you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.

Our next topic is, “social media calendar in SMM”.

We will learn how to make a content calendar in the next topic.

Thank you so much guys!!