Previously we have discussed how you can run ads for messages.
Today we will shift to conversion.
Which is very important.
How to run ads for conversion that we will learn today.
So first of all you have to create and follow a simple procedure.
You have to click on conversion.
Conversion means, as i told you it will be focused on sales.
“Show your ads to the people who are most likely to take Action like buying something or calling you from your website.”
Okay so like this there is more focus on conversion.
We will continue this…
Here we will write the 8th conversions. (read slowly, typing)
Okay. Here along with this I will also tell you about AB testing.
I will tell you the meaning of AB testing.
I have told you previously in AB testing you run two types of ads and by keeping two types of ads run you see that which ad is performing well, whichever ad is performing good you will keep that ad and whichever ad will not perform well you will discontinue that. Okay.
Here we have kept AB testing on.
AB testing can be done in two ways suppose there is a campaign of yours, you are selling your products at 50% off for example okay what will happen in that come let’s say your designer has created two images and you are thinking that both of them are right and you are not able to decide that which one is better.
Now what will you do, you will keep both of the images and run the ad and then you will see which image is performing well. It is one kind of AB testing.
Second AB testing will be about the audience. Suppose you have a business in Gujarat and as per your calculations, most market will be covered in Ahmedabad and then you switch to Surat but you don’t have that much money to spend, you have little amount, in the starting phase you can spend your capital.
So what you can do is, in the beginning, run campaigns in both of the cities, Ahmedabad and Surat, then as a result you notice that you are getting more response from Surat, comparatively ahmedabad does not ends to be that good, hence next time you will run a campaign for Surat only.
Like I have given you an example of Domino’s and with that I have also given you an example of DLS trade and also I have told you about our target audience for learnvern. Now what will happen, suppose you think that you want to show this ad of SEO and Facebook marketing course to bachelor degree owners only.
Bachelor's degree, masters degree in a businessman I want to show adds to the combination of these people.
Then you say that I want to try the other one as well.
Then you target businessmen, housewives and all the types of bundle audiences.
Traveling industry, real estate industry you show this Facebook marketing course to all of them.
You are thinking that I will only target students then you will get a good conversion but here you have tried all.
There are two ads. Okay, you have to compare between both of them to see which one is running better. It may also happen that you didn’t think that this image will perform well but when you see in a AB testing that same image is performing really well.
So most of the time what happens is we have to do AB testing. We have to keep both A and B ads.
Then you have to see which one is running better.
We will click on next.
Now here comes the website. Ok.
Here you can select where you want your conversion, on website, message or. Application.
So here I will select a website..
Here I will click on next and rest all will be the same..
I will go here, and here you can see your catalogs…
Like here I will take this particular catalog for conversion.
There will always be a catalog here.
You can show your product on conversion like this…
We will have to minimize this..
You can see here “Shop Now”
“Shop Now” is for conversion. Ok.
After keeping “Shop Now” you can directly convert.
Here you will have to tell you about your product.
This machine you will get at 2 lacs rupees. (read slowly, typing)
2+ years warranty. (read slowly, typing)
You can write a description here about your product.
There will be a “Shop Now” feature there.
As soon as you publish that, you can keep it here. Ok.
Like this you can do a campaign for conversion on catalog.
And our next topic will be on catalog sales.
So thank you so much guys. We will meet in the next lecture with a new topic: catalog sales.
If you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.
Conversions show how many times a given activity has been performed. Depending on the attribution parameters you use, the amount of conversions ascribed to impressions, clicks, or visits will vary.
The average conversion rate for sponsored Facebook advertisements across all industries is 9.21 percent, according to Wordstream's Facebook Ad benchmarks. As a result of this conclusion, we can claim that a "good" conversion rate for your Facebook Ads should be about 10% or higher.
Perform broad testing before focusing on a specific audience.
Make adjustments to your landing pages.
Make greater use of the ad options available on Facebook.
Increase conversions by using "overlap targeting."
Start A/B testing.
Develop a strong customer value proposition.
Avoid overcomplicating your material by using plain language.
Create a sense of urgency for your customer to act.
Address and eliminate your customer's problems.
Establish the conversion event.
Keep your destination in mind.
Make visually appealing graphics.
Keep your copy to a minimum.
Make a clear call to action.
Expand your target market.
Select the appropriate ad format.
Mohammed Imteshal Shaikh
Very helpful and innovative
VERY HELPFUL AND KNOWLEGEABLE
Easy to understand and takes time to explains everything come cross