So in the previous topic we have seen how you can run engagement ads.
So today we are going to discuss application installation ads.
Guys, this is very important.
Nowadays applications are increasing day by day.
Businessmen’s most important concern is that, we have made the application but how to increase the installation of the application.
Every single person can create a website or can hire someone to create a website.
Applications can be made or can hire someone to make an application.
But the main thing is to bring traffic, to bring as many people as possible on it, to increase the engagement that is the more important part.
So how to do that? I will teach you that today.
As you can see after coming here, we will move to app installation.
Here we are getting two options.
Automated app ads.
Then here it is written “Drive campaign performance and continue to sustain it over time.”
Then app ads.
Manually setup and run your app campaigns…
So suppose we will go into the automated app campaigns.
And here I will click on next.
And here I will write the campaign name. As 5th app installation.
So as soon as we go here again it is asking us about the objective..
Here you have to enter google play link.if it is for apple then itunes, if it is for ipad then itunes for ipad, then facebook canvas link, you can put applications link here.
As soon as you will copy paste the links here, ok, like i will search for any application,
Here , let's say I will go to any app.
Here I will copy this…
Here we have to copy the link of that application.
You can also write the name.
So i want to run ad for “Real cricket”
So i have added it here.if you want to select any other name.
Here there is also a game named “Dabang 11” which is a fantasy game.
Suppose I will select this.
So you can select any game from here.
Here you will have to select location and everything else.
Here as we will move downwards, then comes app installations, app installation with app events.
Here it is telling us that “Balance app install volume and app events to achieve an optimal combination of both”
Means here application installation volume will increase and in app events, engagement will also increase.
It means that.
Here what does it mean by app install?
Here a maximum number of applications will be installed.
You can keep whatever objective you want.
Language is optional here.
You can select the area where you want to show your ad.
As we will click on next then comes primary text, you can select an image.
It is very much simple, there is nothing technical in this.
Suppose I will take this image.
Here you can write download.
And like this you can run the ad.
I will tell you this one more time.
You have to focus here.
Here we have tried automated app ads.
Next you have to go on ad sets.
In ad sets, you have to go on google play.
Then you have to select a name.
Here one thing can happen that ”this app is not linked to your ad account”
This is not linked to your ad account.
We will have to set up.
Let's say I don't want to install this app as of now.
You can follow this process and install applications.
Ok. install your app event, so here you can go as per requirement.
Like I will go for gaming, I will click on continue.
Here it is written that “email installation to yourself, we will guide through the installation steps”
Or email to developer.
As soon as I click on it, you will have to connect email with your developer and then you have to select, like yours is android, so after selecting android as you will follow this process.
It is a technical part you will have to take help from the developer.
With the help of a developer , as soon as you connect it, your applications will be connected.
Here you can see the option of “setup” then it wont show as you have done the setup.
Ok. Here it is showing that we will not be able to run ads because we have not linked applications.
Here simply you have to set up applications.
How will you do the setup? With the help of a developer.
Here you are doing facebook marketing, you are marketing that application on facebook,you are a marketer ok, you aren’t a developer.
We will have to take help from the developer and do the set up.
As soon as set up is done, follow this simple process.
I am clicking on next.
After clicking on next, i will click on publish, as soon as i do that my ad will be scheduled.
Here it is written that “some items are not published”. Which I have already told you.
Why isn't it published? Because we are facing an issue here.
See. fix error.
When the development problem will be solved. There won't be any difficulties.
You can run ads from there.
So guys If you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.
In the next topic we will talk about video views.
How can you increase the number of views on videos?
So guys our next topic will be on that.
Implement the Facebook software development kit.
Choose common in-app occurrences.
Gather organic data
Create a similar-looking audience.
Make adjustments to your targeting.
Keep your lookalike audience current.
Based on active users, create a lookalike audience.
Establish your developer website. A developer website lets your users learn more about your apps and other content.
Make a text file called app-ads.txt.
Upload the file app-ads.txt to your developer website.
AdMob will crawl and verify your app-ads while you wait.
Double-check your app-ads.
Users can download your program directly from your ad using app install advertisements. They're made to get people to download your mobile app. They show up in places like Facebook newsfeeds and drive consumers to your app's app store page.
Mohammed Imteshal Shaikh
Very helpful and innovative
VERY HELPFUL AND KNOWLEGEABLE
Easy to understand and takes time to explains everything come cross