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So today we are going to learn about how you can spy on your competitors?
How can you find them?
How to spy on your competitor’s and Facebook ads for free.
It means that if our competitor runs an ad how can we spy that?
How can you see that?
If you want to see which ad he is running?
You can see all of that.
What do you have to do for that?
You have to use an ad library.
Facebook ads library. (read slow, typing)
Go here and as soon as you search this you will see an ad library here.
If you want to see ads in India, select all ads and I will search BJP…
Let’s say I have searched for the BJP.
These ads are currently running for BJP like Modi 11, BJP Uttar Pradesh.
Here different kinds of ads are running.
You can see that.
Not only this you can also see how much they are spending on it.
Here, estimated audience.
It has reached how many audience and how much amount is spent here?
How many impressions are they getting?
You can see all of that. Ok.
Guys you can do spying here.
If you want to see a particular account, let's say I write digital marketing here. (read slow, typing)
As you can see it is going on any account of digital marketing.
So you can see ads for that account as well.
See here i normally searched for digital marketing.
There are many ads running currently on digital marketing.
So like this you can do research on ads.
Like see these ads are running for digital marketing, which account is there, how much spending is there, since when it is started, on which platform it is running, like on Facebook, so this much information you can collect.
So imagine how much watch you can keep on your competitor.
In digital marketing which is the current market trend?
You can do research on all of that from here.
This is the main work of the ads library.
Like, see here in the ads library there is an ad running for digital Amit. ..
See here is digital Pratik.
You might have known this as you are on Facebook.
See currently this ad is running for digital Pratik.
It is a 500 rs workshop.
On which platforms he is running it you can see all of that here.
As you can see here.
But right now Facebook isn’t showing how much is spent here.
But the important thing is which ads he is running.
If he would have been your competitor you will be able to see all of it.
Now we will go on Learnvern.
For learnvern, currently this many ads are running.
You can see the work going on, on the ads here.
Mostly ads are not active as of now but we have run this many ads.
If you go into see editors then also you can see that…
So like this you can do research on anything through the ads library.
Now we will talk about lead and lead magnet.
What does it mean by lead?
That is, suppose I am running an ad, through that I can see and I can get many leads, so that we will call it a lead.
Suppose I have a client, like I have a dentist client. Ok.
If I give leads to a dentist client, I give them contact information, name and mobile number etc.
And then by calling on them they can convert them.
Ok. So that is the lead.
If I show you more examples, in lead generation there are campaigns for that. Ok.
You see campaigns with sponsor ads, as soon as you click on the sponsor ads you will be asked for details, and as soon as you fill up the details the lead will be sent to them.
So that is lead generation. Which I have just told you.
What is meant by lead magnet?
In lead magnet you will get name,mobile number, address whichever detail you need you can get that but the customer doesn’t get converted.
If I take an example, we have Learnvern. Ok.
So learnvern work on the lead magnet.
We provide you with a free course.
By providing you with a free course we also provide value with that.
We take the basic cost for certification from you.
So it is one type of lead magnet.
If you like the course then you can study but if you want to take a certificate by going forward you can pay for that.
That’s on you.
So it is a type of lead magnet.
There is LinkedIn learning as well.
At the beginning LinkedIn provides you with a free course.
You can see it for free and after attaching your credit or debit card you can watch it free for one month.
If you like it in one month then from the second month you will have to pay for that.
So that’s how it brings lead.
It is a lead magnet.
It is very important for us to understand that.
So guys If you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.
So guys our next topic we will be covering is what is a custom audience and how many of it are there?
We will learn in depth about custom audiences.
We will gather information about it.
And we will also learn about lookalike audiences.
So thank you so much guys. We will meet in the next video.
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