What is Business Manager and Facebook Ads Manager?

Video Duration : 7.12

So hey everyone.

Welcome to learnvern.

So in the previous topic we have learnt about social media calendar and along with that we have learnt social media calendar for Facebook.

How social media calendar is more important for Facebook and we have also discussed some samples.

So today we are going to learn about Business Manager.

Now facebook business manager is very much important in this period of time.

As you will work at an advanced level of facebook then these tools like facebook business manager, creator studio, business suite these all will be very important.

As we are learning step by step.

So first of all we will see what does it mean by Facebook business manager?

So a business manager is a free platform and it is very important for your organization.

Why?

Because with a business manager you can handle its account. Which account?

The account with which you are running ads and with which you are handling any business page and you can manage all the activities, you can handle different parameters among them one of the best parameters is ad account, if i talk about that it will be very helpful with business manager page.

Business manager is very important when you run ads.

Then only it will differentiate you with different marketers.

See, a normal person will easily make an account on facebook, which we have learnt then he will also be able to run ads and post it as well but mostly people don’t make Facebook business manager page and they don’t even work on it that much.

So it is very important for digital marketer and social media marketer.

Till now whatever we have learnt it was upto mediator level now whatever we are going to learn will be of advanced level work. (Module spoke by SME doesn't match so didn’t mention)

So moving forward we will work here.

About business manager.

So here we will learn how to create a business manager.

We are going to learn that.

Now you can open your facebook.

You can also type it directly on chrome. Facebook… business manager account create.

As soon as you will search that you will get a option that “Create your business manager”

As soon as we create we can see option above that “Create an ad”

As you click on create an ad with that you can create your ads.

As soon as I clicked on create ad and then here my ads manager page was also created.

Here we can see many options are also given like “Create a business manager”

Here first of all what you have to do?

You have to go on “business dot facebook dot com slash overview”

Then you will get the option of a business manager.

Manage ad account pages and the people who work on that.

So here you can enter the details of who will work on this.

We can learn all of this step by step.

You can read this for exploring, here many articles are also written.

Here I want to create an account.

So as soon as I click on “create an account” then I will get many options.

Like “your business and account name”

So here I will write that : this is for “facebook ads handling”.

Now we have to add a business email ID.

As it is written here that “ this should be an email address that you use to conduct company business”

So here we will have to add business email ID only.

So here you add your business email ID like i will write a different email ID as you can see. (typing 6 sec pause)

Here I will submit this.

Unable to create an account, the name you have chosen for this business manager is not valid.

So here if you add gmail, then it won't be available. (typing 5 sec pause)

You can add your business email ID here.

So that the account is created.

I have tried to enter multiple business email IDs but still I am getting the same problem.

Your business might already have an account.

So here what you have to do? You have to create an account with a business email ID.

As soon as you will keep that account here your account will be opened.

It is very simple.

Right now I am not able to do that because I don’t have a business email ID as of now.

And the ones which i have, already accounts are created from them.

So if you follow the same process, your facebook business manager account will be created here.

As you can see this process is also written here.

Go to business dot facebook dot com slash overview.

Then, create an account.

And after that you have to put in your business email ID.

And as soon as you click on submit your account will be created.

So this is a very simple process to create a business manager.

Ok. So here I have shared a trick to create a business manager.

Now, we will talk about facebook ads manager account creation.

For that simply what you have to do?

You have to go on facebook.com.

Then add slash, then write “ads manager”

As soon as you click on this your ads manager account will be created.

You can create it immediately.

So it is a very simple process.

And if you want to explore different options you can do that as well.

You can see business settings,billing, audience,events manager, ad account setting, billing,brand safety. We are going to learn all of these in the next lectures.

So today I have shared two things with you.

One was, how to create a facebook business manager account?

It was a very simple process, I have told you how to do that.

And the second thing which i have told you was about ads manager.

I will tell you once again how to make an ads manager.

As I will enter here, facebook.com slash ads manager.

Now guys you must be thinking that i am repeating ads manager again and again, what is it?

This I have already told you in the previous topic.

In previous topics we have learnt about in dashboard which things are useful where.

There I have also told you about the ads manager.

With this ads manager we can run different types of ads.

We can also work on many objectives.

So this was an ads manager and you can see here in the dashboard there are dates and different types of account, you can search as well, then here you can put campaigns and you can adjust columns.

And here our topic of business manager and ads manager is finished.

If you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.

So our next topic will be “link your business with GST,creator studio and business suite.

These three topics we will cover in the next lecture.

So till then thank you so much guys.