In the previous topic we learned about conversion ads.
How can you run conversion ads?
Today we are going to learn about catalog sales?
Catalog sales means currently the part which we are learning for conversion.
How will you work for conversions on catalog.
So for that you have to go to the ads manager..
Click on create.
Click on catalog sales.
As soon as you will go there you will have the option of a new campaign.
So we have to change the name.
Let’s say if we write “9 catalog sales”. (read slowly, typing)
That we will do.
You can do AB Testing here as well.
As soon as I click on next again you will get the options…
Like again 9.
Here we will select the name and rest all will be the same.
As soon as we go on next….
We have to select a catalog here.
As you can see we have already selected a catalog.
Like dynamic video.
As it is written here Madhav Travels.
Its products are already selected.
Just that you have to select.
Here it is showing something missing.
Required field is missing. The link field is required.
So here at last we have to add a link.
Our link, i will show you, i will go in pages (8 seconds gap)
For example I will take this link.
For example, I will paste it.
So like this it won't be a problem anymore.
Here I can do this again.
So the error is now resolved.
Now it is showing here, your ad can’t display your product set.
Why is it showing this?
Because the Madhav travels which i have shown you, its shop is not updated.
As we have seen this previously when the shop was updated, if the shop is updated the product becomes visible.
And how can we do that? That also let me tell you.
Like we have opened this page.
After opening the page you have to click on shop, after clicking on shop what next you will have to do?
You have to click on an ad product.
Let’s say, a traveling package.
I went to a traveling package. I will take this image.
And I will download this for example. (6 seconds gap)
Again I have to convert this. (7 seconds gap)
We will do the resize here.
Again it will not let us do this.
We will go to canva.
It can be updated in canva.
As you guys already know.
We have to sign in. (10 seconds gap)
Here in images then Instagram post.
It should always be at 1080.
Or I will write here traveling…
Suppose we have to promote this image. .
Let’s say we are creating this product here. (12 seconds gap)
Ok we have done this.
And I will download this…
Now it is downloaded.
Here I am showing you how to update products in the shop.
Like when I went to the page I could easily find the option there.
Here I have taken this.
You should always keep it at 1080*1080 size.
Because it makes it very easy.
Here you can write “travel”. (read slowly, typing)
You can update the price as well…
As soon as I add the product here then my product will be updated.
When we will go here and refresh it….
Here it is showing one thing again and again that creates a pixel to connect.
Moving forward I will tell you about pixels.
When you connect pixels, after connecting pixels you can know it better.
Like I will tell you how to connect pixels.
It is done by going to the events manager.
Here you have to click on “plus”.
Then click on the website.
Here I am also telling you how to create a work on Facebook pixels.
By going to Facebook pixels, we clicked on connect and then on continue.
In the name column i am writing “Madhav travel pixels” (read slowly, typing)
We have to keep their website here. ..
So here I will copy their website.
Here I will copy paste it.
Then I will click on next.
And here their pixel is also created.
Then here we can see two options: manually add pixels code to the website.
So here I will click on install code.
Now you have to give this code to the developer.
What that developer will do, you can just send the screenshot of it.
What will the developer do, i will tell you.
Developer will copy this code.
Paste the pixel code into the bottom of the header section just above the </head> tag.
This isn’t our job to do, it is developer’s work.
We will copy this code and give it to him.
Or you can give him the entire message and after that as soon as he wil copy paste it here your pixel will be created.
Ok. So like this you can create a pixel.
Why is pixel used?
On the website or in the product catalog the person who is coming again and again and who is purchasing you can target all of that.
By targeting you can show them again and again.
As you know when you go to amazon and you select shoes and then you add it to the cart and then you close it then it shows you shoes again and again.
So in the same way if someone comes to your catalog or website but he doesn’t buy, for such an audience you can show ads again and again through pixel code.
Rest all will be the same here….
Here we will do next…
Here we will write “Madhav travels” (read slowly, typing)
You can take images from here as well.
As I have taken this image.
As soon as I publish this, my campaign will be live.
Here you can see it is showing a error here that “No valid products in the catalog”
It is still not showing my products here.
Why isn’t it showing, because just now we have updated the shop after some time when it will be fully updated it will start.
Like let's say we will try for “Josh's soda”.
This is for someone who already has a product, they sell the product.
For them catalog sales are.
Because from the name you can recognise that it is a catalog sale. It is for product related business.
Here i will show which products are there, there are 8 products in this.
We have done selection here.
Again you have to create pixels, as i have told you earlier.
Next we will go to, you have to select the brand’s name, i have selected the brand’s name.
Now as soon as you go there you can see the product.
Like we have done for Madhav travels, like that you have to add multiple products.
After adding you will have to wait for 24 hours.
When it will be updated you can keep it here.
So like this we have done work for catalog sales…
And here AB testing will be activated.
AB testing means, previously we have done this, you remember we kept it live.
Now what will happen in AB testing, let me tell you that.
Now here it is asking us “start by setting up an ad to test against the one you selected”.
Now it is asking us with whom do you want to test?
There are so many campaigns so in comparison to what you want to test?
So here I will click on next.
I have kept the existing campaign.
Like I have kept catalog sales here.
I can put any campaign against that.
Like previously I have kept this catalog sales.
And now here I have kept for conversions.
Now i can compare between both of them which one is better conversion or catalog sales.
You will see in conversion and catalog sales which one is running better.
You can see comparatively that in this campaign I am getting a good response which means this one is right.
And in which the response is not good means that is ok ok.
Now here I will add the test name...
Like that your AB testing will be created.
Now you will ask how we can see which one is running better.
Simply, I will tell you that as well.
See here the timer is showing.
See test name…
So here you have to go till last.
You can see in the reach.
In which campaign you are getting more reach.
And the amount spent.
Let’s say the amount spent is 100rs.
In 100rs it is reaching 1000 people.
And here in 100 rs it is reaching 3000 people.
So from both of them you can compare, one is reaching 1000 and other one 3000.
So for me the second campaign is right.
So like that you can do comparison.
And you can select which campaign is right for you.
It will happen in comparison only with analytics.
So here guys I have told you about catalog sales.
Next we will talk about store traffic.
Meanwhile If you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.
Our next topic will be on store traffic.
So thank you so much guys, we will meet in the next lecture with topic store traffic.
Go to facebook.com/products and choose Catalog Manager.
Select the Create Catalog option.
Choose your inventory type, then click Next.
If Ecommerce (products) was chosen, choose how you wish to add items to your catalogue:
Choose whether your catalogue belongs to a Business Manager account or a personal account.
A catalogue is a collection of information about the products you wish to promote or sell on Facebook and Instagram. Catalogues can be created for a variety of inventory types, including products (e-commerce), hotels, flights, destinations, real estate listings, and cars.
A catalogue is a list of items, or a book or booklet containing a list of items. A catalogue is a list of all of the books that a library has available. A catalogue is a brochure that lists all of the items for sale in a store.
All sales of Playclothes Merchandise presented in the Catalog, excluding inventory clearance sales of Playclothes Merchandise made through means other than the Catalog and those made in outlet stores, are referred to as Catalog Sales.
The alphabetical, classified, and alphabetico-classed inner forms of a catalogue are the three types. An alphabetical catalogue includes titles such as Author, Name, Title, Subject, and Dictionary. Because it is organised in a classified manner, a Classified Catalogue gets its name.
Mohammed Imteshal Shaikh
Very helpful and innovative
VERY HELPFUL AND KNOWLEGEABLE
Easy to understand and takes time to explains everything come cross