Introduction to Facebook Marketing Course

 Timing of Lecture

18.43 minutes

Hello Friends! Welcome to Learnvern!!

From today we are going to start a new course or you can say a new journey, which will be Facebook marketing.

Yes, you heard correctly!! It is Facebook marketing.

As you highly demanded a launch of a new course on Facebook marketing. so we are going to launch a new course as per your demand.

This journey will be very much helpful to you and it will add a new step in your educational life.

So lots of people will get awareness about Facebook marketing.

As you all know, I don't need to explain to you “what is Facebook?”. I assume that all of you are using the Facebook application.

How we can grow our earnings by using Facebook application and how this course will be helpful to you. We will learn about that.

So before going forward, I will tell you a little about myself and my experience.

So my name is (name).

I have completed my MBA in marketing from Indus Business School Pune. My batch was 2017 – 19. So I also worked a lot on online marketing there.

but I have been in this field of digital marketing since 2016.

Because if we talk about 2016, at that time JIO launched their SIM card and people started using the Internet a lot for free and a new era started in the field of Internet.

I am a digital marketer and trainer as well.

I usually give training to business owners and do consulting with them so that they get to know how to grow their business. Further, along with this I work in digital marketing like SEO, social media and website development, all of these are my main domain.

So approximately, I have 5 plus years of experience in the field of digital marketing, where I trained the business owner and the students and also provided training in various institutions.

So this was my short introduction. If I talk about my special domain in digital marketing, then social media marketing is my main domain. Means I'm mostly working in social media marketing and I also like to work in this domain.

Ok!

Right now, we will talk about a Facebook marketing course. Before starting this let me tell you one thing, do you guys know the name of the parent company of Facebook? Think about that!

I'm giving you 10 seconds. Think about that!

Ten, nine, eight, seven, six, five, four, three, two and one. So here your time ends.

I know lots of you thought about that But many of you are also thinking about that, does Facebook have any parent company? Yes you are right, till now there was no parent company.

but you must have heard the news that Facebook had changed their name. But there was also a wrong rumor that Facebook has changed their name on application. And most people check their application, whether the name is changed or not. But it doesn't happen like that.

The name of Facebook's parent company is “META”. They only changed their parent company name, which is “META”. like Google has their parent company “Alphabet”. So like that “META” is the name of their company.

“Why did they change their name to meta?” and what the revolutionary stage is going to come in Facebook, we will learn about all of this in this Facebook marketing course.

A new era is going to come after the Internet.

I explained to you a little bit about the “Meta”, because you must be aware of that as you are going to learn about the Facebook marketing course.

I will also try to teach you new things as well, which are in trend in markets like crypto or NFT and what is the part of Facebook in all of this and also we will see the contribution of Facebook in all of these.

We are going to work in 6 to 7 modules.

Our first module will be, “Facebook basics and business model”. What is the meaning of this?

Our first module is very much interesting. I will also tell you what we are going to cover in this module.

First of all, we will learn the basics. We will see, what basic knowledge you must have on Facebook? For the beginners or those who just started this course and do not have any idea regarding basics, I will try to teach Facebook basics in depth and we will also learn the business model.

A Lot of people think that only running Facebook apps and running ads are enough. It doesn't work like that. you must have to understand the business model.

We'll also learn about why Facebook is such a big company and why meta is a big company. Here, I will also tell you about the “META” verse. This is going to be very very interesting.

And it will be very much useful for you and I can give you a guarantee for that.

After that, we will learn about the dashboard. How you will use the dashboard of Facebook and what things you have to take care of there, We will learn about all of that.

After that we will learn, “Facebook marketing for business”.

We will see why Facebook marketing is very important for business? Most people ignore Facebook, they prefer to run ads on Google.

They think Google is important and that's why they ignore Facebook. Because on Facebook, they are not able to target their customers perfectly and that's why they don't get good results.

Here I will teach you how to create a Facebook business page, how to optimize that and what kind of information you can fill in there. I will also teach you, “how to do keyword research”. We will learn all of these things in depth.

So, here, we have created our Account in Facebook. Here we will learn about account optimization. Around 70 to 80% of business fails here because till here, they are able to create an account, they also select their name and address.

I know you are not able to understand what I'm trying to say, see what happens when you create a business account on Facebook, lots of people think that only creating an account is enough. But this is a myth. After creation of an account, we have to do optimization as well.

Optimization means you are putting more information in that. When you fill in lots of information, then your business will reach more people. Here, We will learn how to do the optimization.

So after that, let's say our personal account is created and we also did the optimization. We also understood the Facebook dashboard.

We understood all of these things but this topic, “content creation strategy” is very much important. Anyone can do the above mentioned steps, it is not a big thing.

But here the most important thing is, “content creation strategy”.

Let's say you have a food business and you provide a tiffin service or you have a cloud kitchen model. I'm sure lots of you know about cloud kitchens.

What happens in a cloud kitchen, you create a kitchen and prepare your food there and after that you allow takeaways only.

You don't have a dining area, which means people cannot come there to eat. People can book their order online and the delivery boy will bring your food at your doorstep. This is a simple business model.

In cloud kitchens, we prepare food in a kitchen and no one comes there to eat, rather they have to take away the food.

Recently cloud kitchens are very much in trend.

You started a cloud kitchen, and created an account on Facebook.

What lots of people do, suppose today is a diwali, they create a Diwali image and put it on Facebook. Suppose today is Holi, they create a Holi image and put it on Facebook.

So like that, people show their products and let people know that we deal in this kind of product.

Like we have a cloud kitchen, we provide a tiffin service, we provide healthy food, we prepare dosa here.

Whatever you do in your business, you simply post on Facebook.

That is a very wrong strategy. Your competitors are also doing the same. We have to learn how we can do unique things in comparison to our competitors. How we can beat the competition.

To beat the competition, it is very much important to have a strategy. If you have a strategy, then only you will be able to kill the competition and grow your business.

This is a very simple process. you have to understand the strategy and you have to work on that. That's it!!

After that, we will learn business management. OK! All of the things are settled but it is also important to know how to manage your business. Business manager account creation is very much simple, I will try to teach you here.

After that, the important part is “ads manager”. This may become our Goldmine.

Because an Ads manager is very important. And with the help of an ads manager, you can run a number of ads. You can grow revenue by running the ads. This is a very big business model and we will learn it here.

I tried to tell you here, on what topics we are going to work and how these modules will help you.

I tell you, if you study all these modules very well in this course and you work hard on tips and tricks shared by me then easily you will be able to get a good job.

If you're working for any business, then you will be able to generate good revenue there. I am very much sure about that.

Further, I will also tell you how you can get verification on your account.

Now most of you will think that, you already don't have any verification mark, then how will you teach us?

see it does not work like that. There is a process for verification, and everybody cannot get it.

There is a parameter for that And you have to follow the parameter. Those parameters are very tough. I will share all those parameters with you. 

I will share a checklist with you, showing how you can verify your Facebook profile.

Mostly business, politicians, celebrities and digital creators get their accounts verified smoothly. We will learn how to get their account verified.

So guys, this was all about the Facebook modules, which I briefed you.

First of all we have to understand who can join this course.

Here I mentioned the names of four types of people who can join this course.

The first one is that a student can learn about this course. Business professionals can also learn about this course. Housewife and business man can also learn about this course.

I will tell you why they can learn.

First of all we will talk about the student. Now the question is, whether a student should be 10th pass, or he/she has study knowledge or 12th pass. Let me tell you who can do this.

In the student category, bachelors can do the course, masters can also do this course. Further, those who are in school and cleared 10th then he/she can also do this course. Now I tell you why can they do this?

Because for this course, you don't require any kind of degree. Degree is important but it is not mandatory for this course.

Even if you don't have any degree, you can do this course but you may require certain kinds of knowledge like you should know how to run the Internet.

You know how to run the Internet, that's why you are attending this course. That's why this category is fulfilled.

On Google, how do you search? How do you watch videos on YouTube? Means normally you must have an idea how to operate mobiles and laptops. This is a basic requirement and I'm sure this is also fulfilled. You can do all of these things that's why you are here.

OK!

Lots of things are fulfilled here. This course is for you.

Now, how will this course help you as a student?

Suppose, you are in school and as we know these days, it is very much easy to earn money in this period. How this is easy I will tell you with proof.

You have seen those students, who completed their 10th and earning side by side.

What do they do? They have a good understanding of Facebook and social media and they learn from there and work for their client as a freelancer. And do their earnings from there. This is a very big thing and you can also do this.

Let's say you have completed your bachelor degree. After completion of a bachelor degree most people join the job. So if you have knowledge about Facebook marketing then you can apply in any company and you will get a good package there.

I'm saying, you might get. I won't say that you will get it for sure. Because I will give you modules and you have to work very hard on that and you will get the practical knowledge from there then after you can do this. After that you will get a good package.

I am pretty much sure, if you follow these steps then it will be very much helpful for you.

After that, master’s Degree, Master’s have different variants like MBA, MCA and other technical fields.

Along with master’s, if you learn Facebook book marketing, you will get a good job easily. Because masters usually get a good package and if you have a knowledge of Facebook marketing then you will get an increase in your package.

So guys this was all about the students.

Now we will learn about business professionals.

This is very much helpful for business professionals because social media marketing is increasing day by day. After lockdown, there is a boom in digital marketing. You can see lots of growth here.

You can see the graph here, if we talk about the digital marketing boom then this was going like this and suddenly after a lockdown, you can see the boom like this.

You can see on the graph, how sharply it increased. And it will increase further. Till 2025, this will increase further.

What do you have to do? you have to target here. At this moment you are here.

If you work hard right now, you will get good success in the future. OK! I tried to show you with the help of a graph that this course will be very much helpful for you.

Because the meta company, working very hard on Facebook. Currently Facebook's brand image is very much down and that's why meta is working very much hard and they will make sure that Facebook brand image will be better in future.

Facebook is used by many people. There are very few people in this world who are not using Facebook. Hence this course is very much beneficial for you.

How will this help business professionals? Business professionals working in that company, which must have a Facebook profile. It is not possible nowadays, any company does not have a profile on Facebook.

So, after Learning Facebook marketing, You can work for your company in the digital marketing area. You can switch your job like this.

Suppose if you are working in an IT company and you want to switch your job in digital marketing then this course is for you.

After that it comes “housewife”.

A housewife mostly doesn't have any outside work. By this what I mean is, although they do household chores which are very essential and appreciable, they have idle time after the completion of those works.

So they can learn this course. And after learning of this course, they can do Facebook marketing on their laptop by creating business accounts and Facebook ads. And they can earn good money from there.

Now comes a businessman.

A businessman is someone who owns a company. They should also learn this course. But the main question raised here is, why should one learn this? One can simply hire the person who has knowledge of Facebook marketing. It is not like that.

Because first of all, you must have knowledge of what is an ads manager on Facebook, what is a personal account on Facebook? What is a business account on Facebook? What is a creator studio? You must have knowledge of all these things.

If you have knowledge of all these things, then only you can tell your employees that you want to boost here or I want to do a brand awareness campaign here or I want to do a lead generation campaign here.

After doing this course, you will be able to use these terms.

Right now you guys may not have any idea about these terms, but after completion of this course you will get an idea about these terms and you will understand what I'm trying to say.

But I'm absolutely sure that, if you do this course then it would be very helpful to you.

As I have mentioned ,there are four categories of people who can do this course. Even if you don't fall in these four categories and you know how to use the Internet and you are able to watch our videos, which is a very big deal. If you are able to see our courses, it means that you know how to operate the Internet and how to use applications or google. You have the internet at your home. Then you can enroll yourself in this course and learn properly and you will be able to earn very well.

So guys you have seen here, who can do this course.

If you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.

Our next topic is very important for Facebook. Here, we will learn understanding of digital marketing.

See Facebook marketing is a part of social media marketing and social media marketing is a part of digital marketing.

We will learn these two topics in the next lecture.

Thank you so much guys!!