In the previous topic, we discussed how you can create content? and also discussed the content marketing research process and research tools.
That was a very important topic. if you missed that, and I would like to request to go and watch that topic.
Today we are going to talk about the social media calendar.
“social media calendar” is very important.
First of all we will understand what a social media calendar is.
“Social media calendar is an overview of your upcoming social media posts.”
From here you get to know, you can decide in advance, what you are going to post in future. You can make a calendar of the same. And accordingly you make that creative post and post it on Facebook.
“It can be organized in the form of spreadsheet, Google Calendar or interactive dashboard.”
As you can see, this is an example of “Google spreadsheet”.
It is written here, “Here are our Cyber Monday deals”.
It is a Cyber Monday deal post.
Another post is related to Facebook.
There is a post related to Pinterest and Instagram.
This is a calendar for the whole month of December.
It contains lots of benefits.
Everything decided in advance, what is going to be your upcoming post.
Suppose if any festival is coming, then posts related to that festival have already been decided in advance.
That is going to be helpful a lot.
So this was a social media calendar.
Purpose of this calendar is, no upcoming posts should be missed.
What happens sometimes, you every day think what should I post today? So better you research in advance and decide that this kind of post related to your business should be posted on Facebook.
In previous lectures, I told you that for awareness, this kind of thing will work and for brand awareness, this kind of post will work.
So basically, content ideas should already be there in your mind.
Yesterday we searched about digital marketing and we got almost 100 ideas.
With the help of those hundred ideas, you can plan your 30 days of posts in advance.
You have to make a calendar and you have to provide that calendar to your creative designer.
There is a process for that. In that process first of all comes a creative head.
What creative heads do, they decide the calendar in advance.
Then that calendar will go to the content writer. That content writer will follow that calendar.
And he writes those contents according to that calendar.
So that's how 30 days of content is created.
That calendar also goes to the designer as well in the same month.
What does that designer do?
That designer created the content with the help of that calendar.
That design goes to the social media head.
Social media heads take overview of those designs and post on Facebook.
I hope you are able to understand me.
So hereby, I explained to you how the social media calendar works.
As we proceed further, we will find SMM calendar samples like this.
I created these samples for you.
Sometimes you wonder what the content should be?
Like here it is written,you can write something related to “Quotes”, 3 ‘get to know me facts’. Like you have seen, ‘did you know’ facts?
Like it shares knowledge related to your business.
like if you have a clothing business, then it will include, when did clothing start?, in clothing which brand is trending more?
Next one is to share a business trip.
Another one is to offer a freebie.
So anything related to freebie, freebie means any free content that you can post..
then share a business trip, you can share a business trip.
Then after, share of the workspace. place where you are working such as your office or any place. You can post pictures of your workspace on Facebook. You can post your teammates' photos there.
Next one is, “share the story behind your name or logo”.
Your business has a name and there will be a story behind that name. Or you have a logo, then there will be a story behind that logo.
You can post related to those stories on Facebook.
Another one is “promote exclusive offers for your Instagram followers”.
IG means instagram.
Here you can post for Instagram followers and Facebook followers.
Here I have written lots of content ideas, likewise, “business mantra”, run giveaway, shoutout, business lesson you learn, your favorite self care tips.
There are lots of things I mentioned here, many business ideas, many calendar ideas. You can follow these ideas.
Next is related to 30 months.
As you can see, we have already decided on 30 months' ideas.
such as here are dream vacations, destinations.
Lots of content ideas you will get from here.
You can pick content ideas from here and make a calendar for your business. And you can work on that.
You can see the next 30 days calendar as well.
Here you can give valuable tips.
Suppose you have a business, then you can provide valuable tips. You have to think about how that valuable tips will be helpful to your followers and accordingly you have to write your content.
Here it is mentioned, “freebie”, 5 facts about you.
About you means, you can share 5 facts related to your business.
Another one is “promote your website”.
There you can promote your website by making it creative. You can make videos related to your website.
You have to make those decisions, how do you want to make your content?
You can make your content inspirational.
You can post your personal images related to yourself or your product. You can capture images related to your product and you can post those images.
You have to make those images creative with the help of graphics.
Next one is to answer a FAQ.
There may be frequently asked questions related to your business. You can make an image related to that.
You will find lots of options here.
The other one is, share content with others.
You are already talking about your business, but what do you have to do? You have to ask your customer or teammates to tell you about your business.
You have to tie up with influencers.
You will find lots of content ideas here likewise, trending topics, memes.
I will request you to kindly note down these things. I'm selling very valuable things with you.
You will find some fun facts here. You will see favorite tools and hacks, motivational quotes or a story.
Let's move to the second part.
“post a fill in the blank”.
You can keep filling in the blanks there.
Suppose you sell a smartphone. There you can say that, when was apple started?
I think it started in 1974. but you can keep filling the blanks there related to this.
You can ask your audience to reply in a comment.
The next one is, favorite and current book.
You can post any current book, which you have read.
You can share a review of the last book you read.
The other one is, post how to or tutorial.
This is very important.
Suppose I have a bakery business. So here I can make a video on, “how to make a cake”
I can make a video behind the scenes.
Like you can show them, these are my teams and that's how they create a cake.
So you have to make a video of how the cake is being created and you can upload it on Facebook.
You can create a short video of 30 seconds.
You can post those contents on the stories.
You can post that on reels.
You can post that video on Instagram as well.
You can post that video on long video form, like instagram has IG TV.
similarly you can post on facebook.
The next one is, “Show a before and after”
We can say this is for a real estate brand or for a makeup artist.
In makeup artists, they can show how someone looks before and after doing makeup.
That is a perfect example of before and after.
Another example, we can show them how many followers were on Instagram at the beginning and after 30 days or after a period of time how many followers have increased.
You can do lots of things related to your business.
You have to do some studies and research.
And accordingly you will be able to upload before and after.
After that it comes, Shares healthy recipes, and promotes your business.
You can read all of these things mentioned here. These are very much interesting.
“Share your other social media acts”. Hereby you can show them other social media on which you are available and ask them to follow us on different social medias.
Likewise, you can follow us on Instagram, Twitter, LinkedIn, Pinterest.
You'll have to increase your followers on other social media platforms.
Same thing you can do on Instagram, there you can ask them to follow us on Facebook.
make them follow on another social media with the help of social media.
Another one is Show your workspace. We already discussed it.
Another one is sharing funny stories or photos.
You can say any funny moments or facts of your business.
Share your morning routine.
Thank you followers. You can thank me. You can make a post of thank you to your 100 followers.
I'm sharing content ideas with you.
Post something seasonal.
Suppose right now winter is going on, then you can post something related to winter.
If there is a rainy season, then you can post something related to the rainy season.
Hereby I have given lots of content ideas to you. You have to create a good calendar with the help of those ideas.
And after that you have to study that calendar. Your creative head will also study that calendar.
You have to make a good design out of that calendar.
That's how your social media calendar will work And you will gain lots of followers and subscribers.
Your engagement will also increase.
So that's it for this module.
If you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.
In the next module we will learn about business managers and Facebook ads managers.
That is also very much important.
until then thank you.
A social media calendar is a list of your upcoming updates on social media. If you're utilizing a social media management tool, it can be structured in a spreadsheet, Google calendar, or interactive dashboard.
Content calendars outline what your company intends to distribute and promote across all marketing platforms. A well-thought-out and well-organized social media schedule may assist you in defining your content topics and posting cadences to meet the audience and goal of each social network.
Decide where your calendar will be hosted.
Establish your objectives.
Determine your marketing tactics.
Determine who you want to reach.
Make a sales cycle chart
Keep track of crucial dates.
Determine how long your campaign's projects will take.
Decide what you're going to make or share. Let's start with an imaginary social media campaign.
Compose your post-copy
Send your campaign to be designed.
Create a calendar with all of your campaign content.
The use of social media and social networks to sell a company's products and services is referred to as social media marketing (SMM). Companies can use social media marketing to communicate with existing consumers and reach out to new ones while also promoting their intended culture, mission, or tone.
Mohammed Imteshal Shaikh
Very helpful and innovative
VERY HELPFUL AND KNOWLEGEABLE
Easy to understand and takes time to explains everything come cross