In the previous video we have seen about video views ads. How do we run video views ads and how to increase views on ads?
So today we are going to learn about lead generation.
So the lead generation objective is very important.
Let me tell you, I mostly use two objectives of facebook most of the time, they are very important for me as well. If I tell you based on my experience then reach and lead generation these both are very important for me.
I will tell you, why is it important?
The third which I find important is messages.
Then comes traffic.
So why are these four things important? I will tell you.
Reach is important because in reach we get more reach for our business.
Because as a businessman or any client they will want to get reach.
As when they will get reach they will automatically get business.
Second is lead generation, it is important because in today’s time if someone has data then they have more value. Data is an asset nowadays!
They have wealth!
Because with that lead generation and data you can earn more money.
Then comes messages and traffic.
Traffic means to bring as much traffic as you can on any platform, so that is important.
Why? Because if you have more traffic then your business revenue has more chances to grow.
Then comes messages.
There are businessmen who want to receive more messages on their phone. That’s it.
I will talk to them and generate revenue through them.
So this is also important.
So now we are going to start about lead generation.
So guys here when we go on lead generation and click on continue and i will click here.
7th lead generation. (typing) (read slow)
So when I entered lead generation here and when we will go on next then there will be an option of instant forms, that is very important after that you have to agree on terms and here you can select a budget.
Here is the catalog.
Catalog means if you have added photos or products in your shop on facebook you can select it from here.
But this won’t be that helpful to us.
You can select the daily budget as you want. As here is 800.
Then we will move to next. I have already explained the audience.
Like how can you select the audience, I have selected the audience here.
Then we will go to the next. This is useful for us, we have to learn this.
Here we have to click on the ‘create form’.
And when you will click on form and you can write “test form” (read slow, typing)
Here we can see two options in types of form : more volume and higher intent.
More volume means you can get much more leads and higher intent, it will target the people who are interested.
As you can see it is also written here.
“ Use a form that is quick to fill in and submit on the mobile device”
Means it will be visible to many people and as soon as they fill up the form you will get leads.
And in higher intent it is “ Add a review step that gives people a chance to confirm their information”
There people will get a chance that once they confirm then only it will come but you will get more leads from more volume.
Here I will suggest you to click on more volume because we want more leads.
What will come in the introduction?
“Use the image from your ad”
Means it will take the image from the ad we have uploaded.
Then comes the uploaded image.
If you want to upload an image then in this size you can upload.
Then comes “Greetings recommended”
Then the headline.
Fill this form for surprise. (read slow, typing)
As i have randomly written here “ Fill this form for surprise”
Here what we always have to select is a list, you can select a paragraph as well but i will suggest you to select a list.
In the list there will be single points so it will be very good.
This product will help you in this. (read slow, typing)
Means your product will be helpful in what you have to write here.
Like I am talking about digital marketing.
Social media ads will help you to promote your business. (read slow, typing)
Scale up your business with us. Ok. (read slow, typing)
Promote your business with XYZ company. (read slow, typing)
You can write your company here.
Then comes questions.
Questions are a very important part for us.
Because as I have written intro here after that comes questions.
See, which information you have to add?
You have to add a phone number, then as per your requirement you can add city as well and country also but i will always suggest you to select name, phone number, email id and city. Ok.
You might have seen that many of the businesses are not having privacy policies.
And here you have to click on the first option which you see.
Hee you have to write your company’s name. Let’s say I will write here” XYZ enterprise” (read slow, typing)
And for the website i will write XYZ dot COM.
Here we don’t have to add a link. Here we have to write the company name and website name.
So we will keep the website name as “XYZ” only.
Cookies means if someone comes to your website then you can see their data, data means you will capture their activities or not?
If you go on any website you might have seen the option of “accept cookies” permission and if you accept it there then they can track you first they can see what is your IP address.
What does IP address mean? Suppose you ride a bike or any vehicle you have a number for that vehicle, RTO has provided you a number, from the basis of that number you can ride a vehicle.
IP address means the laptop, desktop or computer which you use has a particular IP address. Ok.
If I capture your IP address then I can show you ads again and again.
As I will capture your IP address I will also capture all of your cookies and by using that I will be able to show you ads.
These are all things which I am trying to explain to you.
If any person clicks on yes then you can capture their activities...
Do you show advertising through Adsense on your website?
You can select the option here whether you show ads through absence on your website or not.
We don’t show it so I will click on no.
Do you show advertising from a third party app?
If you show it then you have to click on yes.
You have to select a country from here. (5 seconds gap)
Ok. Here you have to write an email address. (read slow, typing)
Let’s say we will try by adding temp here.
Because there are lots of temporary emails from them.
If we will use temporary email then even if i get lots of email it won't disturb me.
If you enter your email id then you can see how many emails keep on coming.
As soon as you download what you have to do, you have to go on drive or else you can also use this link. (4 seconds gap)
What can you do? You can go on a drive and there what you have to do? …
You have to go on drive then you have to go on the docs file.
I copied it and pasted it here.
Here I copied all of it. This only you have to copy…
Here we have copied all of the privacy policies.
And then we will share it, you have to keep it as a viewer only.
And you can copy this link from here and can update it here.
So I have told you a very simple step….
Then we will come to completion, here you have to select headline, description and then go on view website and you can add your website link.
Here I will always suggest that you keep call.
Here you will write “call now”. Ok. (read slow, typing) (14 seconds gap)
We wrote a call now and clicked on publish here. We have added more information in the description. (10 seconds gap)
You have to update the description and as you will click on publish it will be published.
And this form will be used and your ad will be seen like this.
As you will click on publish your lead generation ad will be successfully run.
Through that you can run ads.
So guys here I have taught you how you can run ads for lead generation.
Meanwhile If you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.
So next we will discuss messages. Our next topic will be on messages.
The process of generating leads for a company's products or services is known as lead generation. You may use the Lead Generation goal on Facebook to develop campaigns that let customers to fill out a "Instant Form" with their contact information.
Directly post landing pages for offers to Facebook.
Publish the blog posts that bring in the highest traffic.
In your image captions, include links to landing pages.
Promote lead generation offers with videos.
Remind folks to register with Facebook Live videos.
Use LinkedIn to generate leads.
Retargeting and advertising
Ask current customers for referrals.
Publish guest blogs
Use search engine optimization to create leads.
Responses to Forum Questions
Give away a free tool or a lead magnet.
Select Promote on the bottom left of your Page. Select the blue Promote button from your Page. Choose the Get More Leads option. Select Promote on the bottom left of your Page.
Mohammed Imteshal Shaikh
Very helpful and innovative
VERY HELPFUL AND KNOWLEGEABLE
Easy to understand and takes time to explains everything come cross