So in the previous topic we have learned about reach ads.
So How to run reach ads we have learnt all about that.
So today we are going to discuss consideration. Previously we have completed the part of awareness with this topic we will start the part of consideration.
Here you can see that we are going to cover the part of consideration in that the first portion will be traffic.
Today we will talk about traffic.
Traffic doesn’t mean road traffic.
Like there is a lot of traffic on the highway but here it is a different kind of traffic, a technical one.
And this traffic is very important when you are outside on the road. It creates a problem for you but when this traffic comes to your website or on whatsapp this generates a lot of business so when you will work as the Facebook marketer it will help you to generate business.
With the help of a traffic tool.
Now we will go to our screen.
So guys here you can see the traffic option.
Once again I will tell you what is traffic?
Send people to a website,application or Facebook event.
So we can send them to three places with the help of a traffic tool.
Now here we will take the third point….
Ok. We will click on continue.
When you go here mostly things will remain the same.
As it was the same in reach and brand awareness.
Here is traffic, in traffic there will be a new thing.
Guys see only this option will be a new rest all will be the same.
Like you want to bring traffic on a website,application,messenger or on WhatsApp.
So lets say I select a website. Ok.
Here if you want you can select applications as well and if you want you can bring them the messenger also.
As of now, I have selected a website.
Rest all are the same. Daily budget, start date,end date.
Here I have saved the audience previously.
I can take that audience as well.
Previously the audience we have taken the age group, their interest, all the things will be the same and it will be placed automatically.
As I will click on next then options will appear in front of me okay.
Here you can see I am receiving an error.
This is a new option.
Let’s say I will go on learnvern dot com.
I will copy this and paste it here okay then the error will be removed.
Here you can see some new options like this Facebook event and phone calls.
Phone calls are my favorite part because as a businessman we wish that phone calls should be generated more.
Any businessmen would want customers to call them and revenue is generated as much as possible.
So that is done with this option.
We will take a new ad.
Bake my day.
You can select any page here.
Then you can see here you can also do carousel posts as well. This is a new thing.
I am teaching you this guys, please note it down.
It is very simple. In the carousel you have to add multiple images.
Like I will go to the image when i will click on plus i can select the image.
Like for example i will take this image and i will click on continue.
Then you can write a description here. (6 seconds pause)
I can write any description here…
You can write a description on your own.
For url i will copy the link of learnvern’s SEO course…
And I will paste it here...
Like this we will target website URLs.
Rest all is the same. We have selected a call now.
Like this you can keep whatever you want.
Rest all will be the same.
As we have seen in the carousel you can also take the second image.
I will take this image from here as you can see the second image is now here.
If you want you can view this in mobile view as well.
If you want you can see this in the desktop view as well.
So like this you can run the sponsor ads.
I am teaching you everything in detail. Here you can see an error.
A website URL outside Facebook is required for destination link 3. OK.
If I take this option it will be gone…
If I put this on second as well then error will be gone.
Update destination URL…
Here there should not be any red line why? because if that is seen then you will not be able to run ads.
Here we have seen how to run traffic ads.
I have given an example of a website here.
You can use Whatsapp or Facebook messenger as I have shown you previously. Which options do you have? It should be according to your requirement for the ads application,messenger or WhatsApp.
Here we are diverting that traffic.
Guys this was about traffic.
If you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query.
So guys our next topic will be on engagement. How can you increase the engagement that we will learn in the next topic
till then thank you so much guys Best of luck and in the next lecture we will meet with the new topic.
The traffic goal is to get people to visit your website or app. With traffic as your goal, you can design ads that: direct users to a specific location, such as a website, app, phone call, or Messenger conversation (Website Clicks) Boost the number of people who visit your mobile or desktop app (App Engagement)
Make use of long-tailed keywords. Short tail and long tail keywords are the two types of keywords.
Test and then test some more
Get rid of low-performing keywords.
Increase your investment in successful keywords.
Make use of intelligent bidding.
Users are targeted with Facebook adverts based on their location, demographics, and profile data. Many of these features are exclusive to Facebook. You select a budget and bid for each click or thousand impressions that your ad receives after producing it.
Improve your Quality Score.
Make use of the most effective ad extensions.
Make use of intelligent bidding tactics.
Experiment with various ad formats.
Create enticing ad copy.
Make keyword groups with a common theme.
Split test the advertisement copy.
In the ad copy, emphasize pricing.
The first thing you need to know is that traffic ads are not an alternative to traditional advertising. They can only be used in conjunction with it. They can't replace it and they should not be used as a substitute for it.
Mohammed Imteshal Shaikh
Very helpful and innovative
VERY HELPFUL AND KNOWLEGEABLE
Easy to understand and takes time to explains everything come cross