Create and Run Engagement Ads for FB Marketing

Video Duration : 6.48

So her everyone,

Welcome to learnvern.

So in the previous topic we have discussed traffic ads. How can you run traffic ads?

We have learnt all of that in detail.

So today we are going to discuss engagement part from the consideration only.

Here engagement doesn’t mean an engagement between a boy and a girl.

We are talking about comments, likes, traffic,post reaction on facebook ads.

If i say this in another way then suppose you have a page on any social media like on facebook you have a page.

You have an app installation page. You give services regarding app installation.

You are giving freelancing services.

So you have made a page for that.

It’s quite obvious that you will want reactions on your posts.

There has to be engagement between customer and your page.

So for that engagement we will learn this tool. It is a very useful tool.

We will see how you can do that?

So here you can work on engagement in three ways 1. Post engagement and then page likes then event responses.

Suppose here we will click on page engagements.

Let’s say I clicked on page engagement.

Then I will continue.

After that I will go on a new campaign.

And here I will write the 4th . Ok…

I will click on next.

In every objective you have to add some new things.

As we learnt about brand awareness, we were creating awareness for posts.

In traffic we were bringing traffic to a post or on application or on a website.

In engagement rest all will be the same, the only change will be that you will get likes on the particular page.

You might say that these are all the same.

There are many things the same but for every objective we have to add something new.

So in facebook we have to take care of different objectives. We have talked about this before as well.

So here we will click on next.

Again I have taken the same audience.

Page will be the same. simple.

Here it is asking that “ use existing post”

Here it will take the post which already exists.

When we click on create ad then a new ad will be created.

I will suggest that you create an ad.

When I click on add media we will take any image from here.

Let’s say I will take this image and I will click on it, done.

Rest all will be the same here like primary text which you already know. ok?

Here suppose if we click on an existing post.

We will switch on the preview.

We will click on a select post and suppose we have this post of Instagram I will click on continue and for that only here ad will be run for engagement and likes.

It is a very simple thing and here you can also add buttons. Like sending messages.

When people click the send messages on and they will be able to send a message to your page.

Means you will get the message on your page directly.

So this was the new thing which I was wishing to tell you.

So guys what we do in this is in this engagement, you have to select your objective and we will run the ad for that objective only.

Let’s see the fourth part again in a different way.

So again we will go in engagement and now I will go on page likes. 

I went to a page like this where I will type the name 4 point 1 engagement then I will click on next after clicking on next rest all the things will be the same here.

I don’t have to tell the start date and end date.

You already know this. So guys here, option was there to convert and as soon as I clicked on convert audience which was created before is now automatically added here.

All your connections were successfully converted to new audiences. Scroll up to see your new audiences.

So our new audience is also created.

Like whenever you want to convert if you see an option then you can convert.

Here you can save it as well like this.

So here I have told you how you can create an audience.

And this was for a particular page like.

Next, As you can see here on our Facebook page“ A complete bakery and”

When you will go down you can see that It is written “a complete bakery and confectionery shop“

We are promoting this confectionery shop more and more so that our objective is fulfilled.

What is Our objective?

Our objective is engagement and that is we want likes on this page so this is our objective.

Previously what we have seen in engagement was related to post in that we were trying to increase the number of likes on post. It was for that and here it was for increasing the likes on page.

Remove connections from targeting. Connection targeting is being deprecated.

Here it is saying that we have to remove this…

As we will go here, I will go to the New ad text. I cannot see any errors here…

We will Click on publish here it is asking to skip the audience.

There is no issue we will target that if it is kept here then there is nothing to worry about.

So we have covered the 4.1 engagement part and If you have any queries or comments, click the discussion button below the video and post there. This way, you will be able to connect to fellow learners and discuss the course. Also, Our Team will try to solve your query..

So the next topic will be on app installation. How can you increase the number of app installations that we will learn in the next topic ? Thank you so much guys. Best of luck if you face any problem you can connect with us.