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Typography in Logo Design

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Typographic logos, often known as wordmarks, are logos that are entirely composed of type. They have the misperception that they are simple to put together and that their design does not necessitate any ability.

The most important element of a logo is typography. It is the first thing that will be seen and it sets the tone for the company. It can also be used to create a brand identity that is unique and recognizable.

The benefits of using typefaces in logos include:

  • Making the logo more memorable
  • Creating a more emotional connection with the logo and brand
  • Providing brand recognition and identity

There are many different types of typography in logo design. Some of the most common are serif, sans serif, slab serif, and monospace.

When good typography is employed in logo design, it adds value to the final product. It gives the logo's voice and message direction, and it has a big impact on the audience, eliciting the proper emotions from both readers and viewers.

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Course Content

  1. Introduction to Adobe Illustrator
    8m 25s

  1. What is Graphic Design ?
    11m 34s
  2. How to use LearnVern
    3m 20s
  3. RGB and CMYK Color Mode
    5m 17s
  4. User Interface of Adobe Illustrator
    14m
  5. Creating Basic Shapes
    12m 57s
  6. Creating Gradients
    11m 39s
  7. Modify Stroke and Color Swatches
    15m 29s
  8. Assignment : Getting Started with Illustrator
    37s

  1. Standard File Formats for Images
    10m 20s
  2. Assignment : Standard File Format
    36s

  1. Color Theory
    7m 43s

  1. Design Principle
    10m 43s

  1. Layers, Group and Ungroup and Modify Shapes
    15m 17s
  2. Pathfinder, Rotate and Reflect Tools in Illustrator
    12m 43s
  3. Direct Selection, Eraser, Knife and Scissor Tools
    12m 29s
  4. Envelope Distort in Illustrator
    13m 45s
  5. Shaping, Transparency and Appearance Tools
    12m 1s
  6. Assignment : Layer, Group & Ungroup, Modify Shapes
    21s

  1. Text Tool
    14m 39s
  2. Converting Text to Shape
    11m 26s
  3. Assignment : Text & Text Warp
    23s

  1. Pen Tool and Anchor Points
    11m 37s
  2. Character Design with Pen Tool Part 1
    14m 54s
  3. Character Design with Pen Tool Part 2
    13m 24s
  4. Environment Illustration with Pen Tool Part 1
    12m 49s
  5. Environment Illustration with Pen Tool Part 2
    11m 55s
  6. Environment Illustration with Pen Tool Part 3
    13m 47s
  7. Grid,Guide and Brush Tools
    13m 6s
  8. Assignment : Pen Tool, Grid & Guides
    31s

  1. Clipping Mask
    11m 1s
  2. Opacity Mask
    8m 17s
  3. Wrap, Twirl, Pucker & Bloat Tools
    7m 45s
  4. Scallop, Crystallize & Wrinkle Tools
    4m 56s

  1. Mesh Tool Part -1
    9m 41s
  2. Mesh Tool Part -2
    14m 29s
  3. Mesh Tool Part -3
    7m 45s
  4. Live Paint Tool Part -1
    10m 47s
  5. Live Paint Tool Part -2
    9m 29s
  6. Live Paint Tool Part -3
    4m 1s
  7. Assignment : Mesh Tool & Live Paint
    38s

  1. Creating Graphs in Illustrator
    11m 3s
  2. Blend Tool in Illustrator
    7m 2s
  3. Pattern Fill in Illustrator Part -1
    13m 51s
  4. Pattern Fill in Illustrator Part -2
    13m 43s
  5. Assignment : Graph, Blend & Pattern
    27s

  1. Converting Raster Images to Vector Art Part-1
    11m 41s
  2. Converting Raster Images to Vector Art Part-2
    14m 37s
  3. Converting Raster Images to Vector Art Part-3
    13m 44s
  4. Converting Raster Images to Vector Art Part-4
    9m 32s
  5. Assignment : Convert Raster Image to Vector Art
    21s

  1. Brush Tool
    12m 11s
  2. Symbol Tool in Illustrator
    11m 59s
  3. Creating Customized Logo
    13m 52s

  1. 3D Revolve Part 1
    12m 57s
  2. 3D Revolve Part 2
    9m 25s
  3. 3D Revolve Part 3
    10m 54s
  4. 3D Extrude and Bevel
    10m 53s
  5. 3D Text in Illustrator
    10m 30s
  6. Assignment : 3D Design
    14s

  1. Illustrator Effects Part 1
    11m 51s
  2. Illustrator Effects Part 2
    15m 37s
  3. Photoshop Effects
    10m 7s

  1. Slice and Action Tool
    11m 56s
  2. Assignment : Slice & Action
    29s

  1. Keyboard Shortcuts
    6m 59s

  1. Saving Files in Illustrator
    14m 7s
  2. Import and Export Files
    15m 12s
  3. Assignment : Import, Export & Saving Files
    21s

  1. Logo Design
    19m 27s
  2. Typography in Logo Design
    12m 18s
  3. Businesscard Design
    17m 54s
  4. Letterhead and Envelope Design
    16m 34s
  5. Social media Post Design
    18m 1s
  6. Brochure Design
    17m 21s
  7. Blog Post Design
    13m 28s
  8. Cover Page
    5m 41s

  1. Course Summary
    6m 6s

  1. Interview Questions
    4m 6s

  1. Career Guidelines
    4m 3s
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