Typographic logos, often known as wordmarks, are logos that are entirely composed of type. They have the misperception that they are simple to put together and that their design does not necessitate any ability.
The most important element of a logo is typography. It is the first thing that will be seen and it sets the tone for the company. It can also be used to create a brand identity that is unique and recognizable.
The benefits of using typefaces in logos include:
Making the logo more memorable
Creating a more emotional connection with the logo and brand
Providing brand recognition and identity
There are many different types of typography in logo design. Some of the most common are serif, sans serif, slab serif, and monospace.
When good typography is employed in logo design, it adds value to the final product. It gives the logo's voice and message direction, and it has a big impact on the audience, eliciting the proper emotions from both readers and viewers.