Course Content

Introduction to Search Engine Optimization

11m 43s

How to use LearnVern

3m 20s

Assignments: Introduction to Search Engine Optimization

3m 45s

Quiz : Introduction of SEO

3m

Website Optimization Checklist

26m 9s

Assignment: Website Optimization Checklist

4m 13s

Quiz : Website Optimization Checklist

3m

Keyword Research Method for SEO

13m 51s

What are the Keyword Research Tools

4m 51s

How to use Keywords Shitter and Google Ads for Keywords Research

11m 7s

How to Use AHREFS and Google Trends for Keywords Research

9m 30s

How to Apply Keywords on Your Website

13m 15s

Assignments: Keyword Research

1m 39s

Quiz : Keyword Research

3m

How Search Engine Works

6m 56s

What is On Page SEO

7m 29s

Why On page SEO is Important for Every Website

6m 12s

Overview of On Page SEO Factors

10m 55s

On Page Seo Factor - Meta Title and Meta Description

8m 10s

How to Generate Meta Title and Meta Description for Your Websites.

18m 46s

On Page SEO Ranking Factors - Sub Heading and H1 Tag

9m 35s

On Page SEO Ranking Factors - Google Friendly URLS And Alt Text

16m 46s

On Page SEO Ranking Factors - Page Speed, Bounce Rate, UI-UX & Exit Rate

26m 36s

On Page SEO Ranking Factors -Tips to reduce Bounce rate & UI-UX

15m 14s

SEO Chrome Extensions

20m 42s

SEO Chrome Extensions Case Study

4m 5s

Google Algorithm Update

27m 6s

Assignments: ON-PAGE SEO

1m 41s

Quiz : ON-PAGE SEO

4m

What is Off Page SEO and Why It is Important for Marketing

17m 43s

Difference Between On Page SEO and Off Page SEO

5m 43s

What is Domain Authority (DA)

6m 51s

What is Page Authority (PA)

4m 15s

Off page SEO factor - Link Building

10m 22s

Off Page SEO Factor - Brand Building and Content Marketing

8m 17s

Off Page SEO factor - commenting

9m 3s

Off page SEO - Forums, Influencer outreach & Local SEO

9m 55s

Off page SEO - Socialmedia Platform

9m 57s

Off Page SEO - What is Guest Blogging

10m 48s

Off Page SEO - Artical Submission

9m 45s

Off Page SEO - PDF,PPT,Directory Submission.

16m 27s

Off Page SEO What is Web 2.O

10m 59s

Assignments: OFF-PAGE SEO

3m 27s

Quiz : OFF-PAGE SEO

2m

Introduction to Technical SEO

19m 57s

Assignments: Technical SEO

1m 49s

Quiz : Technical SEO

1m

Google My Business Basics

14m 27s

Setup of Google My Business

18m 40s

Google My Business- View Plan

5m 56s

Google My Business- Post

11m 38s

Google My Business- Post - Image Creation

4m 53s

Google My Business- Info

10m 49s

Google My Business- Info- How to Update Your Products

3m 51s

Google My Business- Info- Description & Other Updates

6m 50s

Google My Business- Insights

11m 41s

Google My Business- Insights- How to Measure Your Business Analytics

6m 49s

Google My Business- Insights- On Which Keywords Your GMB Profile is Ranking

7m 3s

Google My Business- Review- How to Deal With Reviews

6m 22s

Google My Business- Review- How to Deal with Negative Reviews

6m 46s

Google My Business- Photos

5m 8s

Google My Business- Products

10m 4s

Google My Business - Services

9m 31s

Google My Business-User-Page Roles and Difference

7m 21s

How to create Google My Business Account

16m 15s

Tips for Writing Your Google My Business Description

8m 9s

How to Create Google My Business Website

12m 54s

What is Citation & Types of Citation

11m 1s

Ciatation Audit

7m 37s

Google My Business Ranking Factors and Checklist

11m 36s

How to Run Google My Business Ads/ Local Business Ads

8m 48s

Assignments: Google My Business

3m 36s

Quiz : Google My Business

3m

Introduction to Google Search Console.

19m 9s

How to setup Google Search Console

12m 22s

Google Search Console Dashboard

6m 20s

Google Search Console URL Inspection Tool

14m 41s

Google Search Console Index Sitemap, Coverage and Removal Reports

7m 47s

Google Search Console Enhancement

5m 26s

Google Search Console Security, Manual Action Report, Legacy Tool and Links

7m 34s

Assignments: Google Search Conslole

1m 25s

Quiz : Google Search Conslole

2m

Introduction to Google Analytics

12m 29s

How to Set up Google Analytics

14m 48s

Google Analytics Dashboard

8m 10s

Google Analytics Realtime

7m 2s

Google Analytics Audience

30m 1s

Google Analytics Acquisition

9m 15s

Google Analytics - Behaviour & Conversions

13m 55s

Assignments: Google Analytics

52s

Quiz : Google Analytics

4m

How to Use AHREFS Tool

15m 2s

How to Use Semrush Tool

13m 55s

Assignments: How to Use Different Tools

2m 31s

Quiz : How to Use Different Tools

3m

YouTube SEO: How to Rank YouTube Videos

13m 23s

How to Upload Videos on YouTube and Explanation of Tubebuddy

23m 40s

Assignments: Youtube SEO

2m 18s

Quiz : Youtube SEO

2m

Social Media Platforms SEO

12m 3s

Assignments: Social Media Platforms SEO

58s

Quiz : Social Media Platforms SEO

2m

Top Secrets to Rank Your Website

10m 51s

Course Summary

2m 27s

Interview Questions in SEO

20m 23s

Career Guideline

15m 6s

Understanding Google ad Bidding and Quality Score

SEO 2022 - Beginners to Advance Google Ads

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Course Content

Introduction to Search Engine Optimization

11m 43s

How to use LearnVern

3m 20s

Assignments: Introduction to Search Engine Optimization

3m 45s

Website Optimization Checklist

26m 9s

Assignment: Website Optimization Checklist

4m 13s

Keyword Research Method for SEO

13m 51s

What are the Keyword Research Tools

4m 51s

How to use Keywords Shitter and Google Ads for Keywords Research

11m 7s

How to Use AHREFS and Google Trends for Keywords Research

9m 30s

How to Apply Keywords on Your Website

13m 15s

Assignments: Keyword Research

1m 39s

How Search Engine Works

6m 56s

What is On Page SEO

7m 29s

Why On page SEO is Important for Every Website

6m 12s

Overview of On Page SEO Factors

10m 55s

On Page Seo Factor - Meta Title and Meta Description

8m 10s

How to Generate Meta Title and Meta Description for Your Websites.

18m 46s

On Page SEO Ranking Factors - Sub Heading and H1 Tag

9m 35s

On Page SEO Ranking Factors - Google Friendly URLS And Alt Text

16m 46s

On Page SEO Ranking Factors - Page Speed, Bounce Rate, UI-UX & Exit Rate

26m 36s

On Page SEO Ranking Factors -Tips to reduce Bounce rate & UI-UX

15m 14s

SEO Chrome Extensions

20m 42s

SEO Chrome Extensions Case Study

4m 5s

Google Algorithm Update

27m 6s

Assignments: ON-PAGE SEO

1m 41s

What is Off Page SEO and Why It is Important for Marketing

17m 43s

Difference Between On Page SEO and Off Page SEO

5m 43s

What is Domain Authority (DA)

6m 51s

What is Page Authority (PA)

4m 15s

Off page SEO factor - Link Building

10m 22s

Off Page SEO Factor - Brand Building and Content Marketing

8m 17s

Off Page SEO factor - commenting

9m 3s

Off page SEO - Forums, Influencer outreach & Local SEO

9m 55s

Off page SEO - Socialmedia Platform

9m 57s

Off Page SEO - What is Guest Blogging

10m 48s

Off Page SEO - Artical Submission

9m 45s

Off Page SEO - PDF,PPT,Directory Submission.

16m 27s

Off Page SEO What is Web 2.O

10m 59s

Assignments: OFF-PAGE SEO

3m 27s

Introduction to Technical SEO

19m 57s

Assignments: Technical SEO

1m 49s

Google My Business Basics

14m 27s

Setup of Google My Business

18m 40s

Google My Business- View Plan

5m 56s

Google My Business- Post

11m 38s

Google My Business- Post - Image Creation

4m 53s

Google My Business- Info

10m 49s

Google My Business- Info- How to Update Your Products

3m 51s

Google My Business- Info- Description & Other Updates

6m 50s

Google My Business- Insights

11m 41s

Google My Business- Insights- How to Measure Your Business Analytics

6m 49s

Google My Business- Insights- On Which Keywords Your GMB Profile is Ranking

7m 3s

Google My Business- Review- How to Deal With Reviews

6m 22s

Google My Business- Review- How to Deal with Negative Reviews

6m 46s

Google My Business- Photos

5m 8s

Google My Business- Products

10m 4s

Google My Business - Services

9m 31s

Google My Business-User-Page Roles and Difference

7m 21s

How to create Google My Business Account

16m 15s

Tips for Writing Your Google My Business Description

8m 9s

How to Create Google My Business Website

12m 54s

What is Citation & Types of Citation

11m 1s

Ciatation Audit

7m 37s

Google My Business Ranking Factors and Checklist

11m 36s

How to Run Google My Business Ads/ Local Business Ads

8m 48s

Assignments: Google My Business

3m 36s

Introduction to Google Search Console.

19m 9s

How to setup Google Search Console

12m 22s

Google Search Console Dashboard

6m 20s

Google Search Console URL Inspection Tool

14m 41s

Google Search Console Index Sitemap, Coverage and Removal Reports

7m 47s

Google Search Console Enhancement

5m 26s

Google Search Console Security, Manual Action Report, Legacy Tool and Links

7m 34s

Assignments: Google Search Conslole

1m 25s

Introduction to Google Analytics

12m 29s

How to Set up Google Analytics

14m 48s

Google Analytics Dashboard

8m 10s

Google Analytics Realtime

7m 2s

Google Analytics Audience

30m 1s

Google Analytics Acquisition

9m 15s

Google Analytics - Behaviour & Conversions

13m 55s

Assignments: Google Analytics

52s

How to Use AHREFS Tool

15m 2s

How to Use Semrush Tool

13m 55s

Assignments: How to Use Different Tools

2m 31s

YouTube SEO: How to Rank YouTube Videos

13m 23s

How to Upload Videos on YouTube and Explanation of Tubebuddy

23m 40s

Assignments: Youtube SEO

2m 18s

Social Media Platforms SEO

12m 3s

Assignments: Social Media Platforms SEO

58s

Top Secrets to Rank Your Website

10m 51s

Course Summary

2m 27s

Interview Questions in SEO

20m 23s

Career Guideline

15m 6s

FAQs

The difference between ad bidding and quality score is the following: Quality score is a metric that helps advertising platforms to distinguish quality ads from low-quality ones. It also allows advertisers to find the best deals for their ads. On the other hand, ad bidding is an activity where advertisers can bid for different ad spots in real-time.

No, it does not impact at all; the Quality Score you see at the keyword level is based on the specific search term that fits your query. As a result, your keyword match types have no bearing on Quality Score.

Go to your Google Ads account and log in.Select Keywords from the left menu.Click the columns icon in the table's upper right corner.Open the Quality Score area under "Modify columns for keywords.

The AdWords Quality Number is a 1–10 scale score for each term. A Quality Score is assigned to each term in your Google Ads account. A Quality Score of 8–10 is regarded as excellent.

The aggregate performance of three components is used to determine the Quality Score: CTR (click-through rate) expected: The probability that your ad will be clicked when it is displayed. Ad relevancy refers to how well your ad fits the search intent of a user.

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