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Search advertising allow you to place your website's listing at the top of the search results, resulting in increased traffic. Continue reading to discover more about sponsored search and how to use Google Advertisements to run Search ads.

Display Advertising.
Video Advertising.
Mobile Advertising.
Native Advertising.

Make good use of keywords. With Google Ads, keyword selection and placement are slightly different from a blog post or web copy, Keep your copy short and to the point, Advertisement clickers are looking for something specific
and call to action should always be includeda.

Google Ads is a platform that enables advertisers and publishers to engage with audiences from all over the world. It allows advertisers to track the performance of their campaigns and generate targeted ads for their audience. Google Ads provides three primary features - Search, Display and Mobile.

The most common type of tool is a keyword research tool. These tools allow you to find the right keywords that work for your product or service. Examples of these are Google AdWords, Bing Keyword Tool, and SEMrush. In addition, some advertisers will use an SEO analysis tool such as Moz or Ahrefs to see what the competition is doing on their keywords to stay competitive with them in the search engine results pages (SERPs)

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