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Course Content


On-page SEO is a set of techniques that are used to improve the relevance of a web page in relation to search queries. These techniques are important for making sure that your website is easily found when people use popular search engines like Google, Yahoo, or Bing.

SEO is a system that relies on three main components: content, backlinks, and social media. Content is the main way to attract and retain web traffic. Backlinks are a measure of a website's trustworthiness. Social media is used as a platform to connect with current and potential customers.

Search Engine Optimization is a process of improving the visibility of a website on a search engine. A company can do this by updating meta data on their site, adding relevant keywords to content and ensuring that the site is mobile friendly.

SEO may seem complicated, but it is actually a well structured process. There are five main stages to SEO. The first stage is setting the site up to be searchable by search engines, including keywords and meta descriptions. The second stage is making content that appeals to humans as well as search engines. The third stage is promoting the content through social media and other marketing tactics, which will help rank the page

E-A-T stands for expertise, authoritativeness and trustworthiness.

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