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Semrush is often used as an SEO tool to find out the most effective keywords for your website. It allows users to track their rankings in search engines like Google, Yahoo and Bing. Semrush also offers other tools like keyword research and link analysis which can help you uncover valuable insights about your website's performance.

Semrush offers a free version of their service that gives you the ability to use some of their tools such as the Keyword Finder and Competitive Intelligence. For these features, you will only be able to see up to 2 search queries in the results page.
The paid version of Semrush includes more tools, including a keyword generator, competitive intelligence tool, competitor insights tool, and an SEO tool with data from Google Trends.

If you are a business owner or an independent marketer, you can use your Semrush account to keep track of your search engine rankings on both the organic and paid search engines.
For businesses with an established website, they can use Semrush to get insights into their existing traffic and their competitors’ websites.

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