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The best way to create a Google Ad is to first identify your target audience and develop a marketing strategy for them.
1) Identify the audience: Think about what type of person you want to target and then think about what is appealing to that type of person (e.g., age group, gender, hobbies, interests).
2) Develop a marketing strategy: Develop an overarching message that will represent your business well. For example, if you are selling dog food then the message might be “Keeping our pets healthy” or “Helping our loved ones get through life”.
3) Draft the text for your ad: Write out all the different points you want to make in your ad. If possible use keywords related to your product or service so it will
Local advertisers can use Google AdWords to promote their business online. Let us take a look at how to advertise locally on Google.
Google Adwords is one of the most popular advertising platforms for local businesses. It is also one of the most competitive advertising platforms, so you need to know what you're doing when it comes to SEO and keywords if you want your ads to show up in search results and convert visitors into customers.
There are three main ways that you can advertise with Google:
Sponsored Search Ads, Optimized Local Pack, and Text Ads. Sponsored search ads are displayed above organic search results on Google's SERPs, while text ads are shown below them. Optimized Local Pack will show up when someone searches for a specific location in certain categories like real
Sign in to your AdWords account: adwords.google.com.
Click “Ad Extensions”
From the drop-down menu select “View: Location extensions”
Choose “Upgraded” from the menu.
You will then be prompted to link your Google My Business Account.
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