Off-page SEO focuses on boosting the authority of your domain through content development and earning backlinks from other websites. In contrast, on-page SEO focuses on optimising elements of your website that are under your control.
On-page and off-page SEO are distinct in that they focus on different aspects of website optimization. Off-page SEO focuses on ranking variables that occur outside of your website, such as brand mentions and backlinks, whereas on-page SEO focuses on optimising the sections of your website that you control.
On-page SEO is the process of optimizing your website for search engine visibility so that it ranks high on organic search results. Off-page SEO, on the other hand, is the process of increasing your online visibility by getting positive mentions and links from other websites.
On-page SEO is about making sure that a website is easy for search engines to index. Off-page SEO, on the other hand, is about making sure that the website is easy for people to find.
SEO combines both the on-page (technical) and off-page (non-technical) aspects of search engine optimization. On the on-page side, it includes keyword research, content creation, link building, and website development. Social media marketing and outreach to influencers are examples of off-page SEO.