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A video campaign is a type of integrated marketing effort that uses text, graphics, and video to inform and persuade its target audience. Advertisers may find it challenging to generate films for Google Ads campaigns on their own. That's why Google Ads provides native tools to let advertisers easily create professional-looking films.

Google Ads is a marketing platform that allows businesses to promote their products and services on the internet. It's a premium service, and Google also offers paid tools like "Bid Management," which helps marketers obtain more ad impressions.

On YouTube and through Google video partners, you can develop captivating Video campaigns using a variety of ad formats to engage customers in various ways. In-stream adverts that can be skipped appear before, during, or after other videos. Bumper commercials are 6 seconds or fewer in length, and viewers are unable to avoid them.

The cost of a Google Ads campaign might range from a few hundred dollars to $5 million. Advertising channel, target audience, competition level, and the sort of video ad you want to make are all factors that influence the cost of your campaign.

Companies like Coca-Cola, Nike, and McDonald's have benefited from successful Google Ads campaigns. In Google Ads, there are three primary steps to a successful video campaign: research and planning, Shooting, and editing.

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