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A meta description is your chance to tell people what your page is about in 160 characters or less. A good meta description will entice someone to click on your search result. It can also serve as a preview of sorts for the pages content.

Google does not use meta descriptions. Meta descriptions are for search engine optimization, and Google does its own thing. Google's algorithm actually looks at metadata tags that you can't see on a webpage, such as title tags and meta tags.

Meta descriptions can be a great way to entice readers to click on your content. They should be concise and enticing, with a link to your site.

This is a hotly debated topic and the answer is: It depends. There are many factors that influence how search engines rank and index your site and meta keywords are just one of them.

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