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Bounce rate is not a ranking element in Google. Bounce rate is only a measure that, as Google has stated repeatedly, has no direct bearing on Google rankings. Is it a good idea to keep track of your bounce rate and aim to increase it? Yes, because that is one metric you may use to determine the success of your material.

Page speed is the measure of time that a visitor needs to wait for a web page to be loaded. It's not just an important factor for user experience, but also for SEO and Google rankings. Google says they use page speed as one of the ranking factors in their search algorithm, and they've been developing new ways to measure page speed as more users favor mobile devices.

On-page factors are the fundamental elements of SEO. They include things like URL structure, page titles, meta descriptions, headings, content length and keyword frequency. These factors all play a role in increasing your page's rank on SERPs.

A company's SEO ranking depends on a number of factors. The keywords that they hope to rank for, the amount of content they have available, the quality and relevance of their content, and the authority of their domain name are all factors in how a site ranks.

SEO tools look into the ability of Web pages to rank highly in search engine results pages. They provide data on backlinks and keywords, as well as insights into online SEO competition.

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