Facebook Marketing > Facebook For Business

Important Elements of Facebook Business Page?

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Some key elements of a Facebook page are:

  • The cover photo
  • The header image
  • The tagline/branding element(s)
  • The use of engaging images and videos

Facebook pages allow businesses to take advantage of the following benefits:

  • Engage with potential customers who are on Facebook
  • Increase brand visibility to build trust and loyalty among customers
  • Promote products and services with status updates, posts, likes and comments
  • Gain insights into your customer base through targeted ads

Facebook Business Page should be designed as an online brand with a strong online presence and an engaged audience who can help boost growth. To achieve this, a business should create content that is consistent and shareable across social media platforms, use Facebook Insights to understand their specific audience, and maintain an active presence on the platform.

  • Don't make a personal presence for your company on social media.
  • Use Page roles to avoid publishing problems.
  • Include a profile photo that is easily identifiable.
  • Select an eye-catching cover photo.
  • Include a call-to-action button.

Facebook businesses are a way for users to market their products and services on this platform. Businesses can create a Facebook page, set up an ad campaign, and capture leads from this social network. They also have access to tools like Facebook Live that enables them to interact with their followers live in real time.

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Course Content

  1. Introduction to Facebook Marketing
    18m 43s

  1. Understanding Digital Marketing & Social Media Platforms
    15m 26s
  2. How Facebook Business Model Works?
    11m 21s
  3. What is Metaverse- Facebook?
    12m 48s
  4. Assignment : Facebook Basics and Business Model
    1m 46s

  1. Understanding the Facebook Dashboard
    17m 30s
  2. Facebook Dashboard part-2
    5m 58s
  3. Assignment : Facebook Dashboard
    2m 16s

  1. Why Your Business should be on Facebook?
    14m 41s
  2. How to Create Facebook Business Page?
    4m 56s
  3. Important Elements of Facebook Business Page?
    12m 10s
  4. Assignment : Facebook For Business
    1m 13s

  1. How to Create Instagram Account?
    4m 29s
  2. Link Facebook Business Page with Instagram
    9m 11s
  3. Assignment : Facebook Account Optimization
    1m 3s

  1. Need of Content Creation in SMM
    13m 8s
  2. Content Marketing Research in SMM
    22m 47s
  3. Social Media Calender in SMM
    10m 37s
  4. Assignment : Content Creation Strategy
    2m 44s

  1. What is Business Manager and Facebook Ads Manager?
    7m 12s
  2. How to link your Business with GST and Creator Studio ?
    18m 12s
  3. Business Suite in Facebook Business Manager
    8m 6s
  4. Assignment : Business Manager
    49s

  1. Role of Facebook Ads Manager
    12m 18s
  2. Campaign Objectives in Facebook Business Manager
    17m 19s
  3. Create Brand Awareness Ads for FB Marketing
    19m 3s
  4. Create Reach Ads for FB Marketing
    14m 3s
  5. Create Traffic ads for FB Marketing
    6m 38s
  6. Create and Run Engagement Ads for FB Marketing
    6m 48s
  7. Create App Installation Ads for FB Marketing
    6m 11s
  8. Create Video View Ads for FB Marketing
    3m 34s
  9. Create Lead Generation Ads for FB Marketing
    12m 34s
  10. Create Message Ads for FB Marketing
    4m 43s
  11. Run Conversion Ads for FB Marketing
    5m 2s
  12. Run Catalogue Sales Campaign for FB Marketing
    11m 52s
  13. Run Traffic Ads for FB Marketing
    3m 41s
  14. What is Facebook Ads Library and Leads?
    6m 2s
  15. Custom and Look-a like Audience for FB Marketing
    3m
  16. Assignment : Ads Manager
    1m 16s

  1. Course Summary
    3m 14s

  1. Interview Questions
    10m 32s

  1. Career Guideline
    3m 12s
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