Course Content

Course Content

FAQs

Some key elements of a Facebook page are:

  • The cover photo
  • The header image
  • The tagline/branding element(s)
  • The use of engaging images and videos

Facebook pages allow businesses to take advantage of the following benefits:

  • Engage with potential customers who are on Facebook
  • Increase brand visibility to build trust and loyalty among customers
  • Promote products and services with status updates, posts, likes and comments
  • Gain insights into your customer base through targeted ads

Facebook Business Page should be designed as an online brand with a strong online presence and an engaged audience who can help boost growth. To achieve this, a business should create content that is consistent and shareable across social media platforms, use Facebook Insights to understand their specific audience, and maintain an active presence on the platform.

  • Don't make a personal presence for your company on social media.
  • Use Page roles to avoid publishing problems.
  • Include a profile photo that is easily identifiable.
  • Select an eye-catching cover photo.
  • Include a call-to-action button.

Facebook businesses are a way for users to market their products and services on this platform. Businesses can create a Facebook page, set up an ad campaign, and capture leads from this social network. They also have access to tools like Facebook Live that enables them to interact with their followers live in real time.

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