Course Content

Course Content


Traffic, Engagement, Video Views, Lead Generation, Messages, and App Installs are the six Consideration marketing objectives that optimise for a specific activity such as link clicks or comments. Facebook will show your ads to those who are likely to perform the action you've chosen from your target demographic.

Because it is optimised to offer you new leads or purchases, "Conversions" is Facebook's most popular campaign objective. Conversion ads are designed to boost the number of sales, sign-ups, purchases, or other desired activities on your website, and Facebook's auto-optimization is fantastic!

The main benefits of setting up a campaign objective are that it gives your business clarity, helps create clear expectations among your team members, and is something that can be communicated to the audience.

There are different ways to reach your campaign objectives in Facebook Business Manager. One of these ways is to use the campaign objective search bar. This is an effective way to find what you are looking for quickly. Another way to reach your campaign's objective is by using the view events feature. This will allow you to see all the relevant information about an event that you have created such as who has attended and when they have arrived at the event location so that you can plan accordingly.


  • Engagement and reach
  • Increase conversions
  • Increase traffic and revenue

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