Course Content

Course Content


Facebook Ads Manager is a programme that allows you to design and manage Facebook ads. All of your Facebook campaigns, ad sets, and advertising can be viewed, changed, and the results can be viewed.

The responsibilities that a Facebook Ads Manager needs to handle are:

  • Set up a Facebook Ads campaign
  • Maintain the budget for the campaign
  • Generate content ideas for advertising campaigns
  • Test and refine marketing strategy and tactics through putting them into operation
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The job of a Facebook ads manager involves different skillsets such as

  • creating ads,
  • optimizing ad campaigns,
  • using analytics to optimize ad performance,
  • understanding the business goals of an advertiser and making sure they are met.

A Facebook ad manager needs to have the following skillsets:

  • Understanding of social media
  • Experience in running ads on Facebook
  • Knowledge of the Facebook advertising metrics
  • Knowledge of audience targeting and segmentation strategies
  • Knowledge of the different types of audiences for ads

A Facebook Ads Manager is a technical role that organizes and oversees the day-to-day activities of the Advertising department. As an administrator, they are in charge of keeping advertising on Facebook up and running. Facebook’s advertising rules can be very strict, so every decision made by a manager needs to be validated before being put into action. They need to make sure that no ad violates the terms of service or policies laid out by Facebook and Instagram. They also need to make sure that their campaigns are running efficiently in order to meet the necessary requirements for targeting, budgeting, and more.

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