Some of the effective ways that companies use Facebook include:
- Creating groups for fans and followers to interact with them;
- Appealing to existing fans with contests, giveaways, sweepstakes;
- Using videos, visuals, live streaming events as well as other social media platforms;
- Promoting its story through Facebook Live or Instagram Stories before or during its events;
- Leveraging Facebook Live for product placement by including brands as part of its video content
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