Course Content

Course Content


Facebook has always been an important part of any marketing plan as it allows businesses to reach out to new customers and make more sales. This can be achieved through many different ways including Facebook ads, Facebook Live video streaming, Facebook Messenger chatbots and more.

Facebook page is a great way to maintain a presence and share updates on your work. It is also an effective platform to advertise your books, brand, or business.

Every business needs to have a Facebook presence to stay relevant and in touch with the changing trends of today’s society. With an active Facebook page, businesses can build their brand, engage with customers, drive traffic to their website, and attract new clients.

Some of the effective ways that companies use Facebook include:

  • Creating groups for fans and followers to interact with them;
  • Appealing to existing fans with contests, giveaways, sweepstakes;
  • Using videos, visuals, live streaming events as well as other social media platforms;
  • Promoting its story through Facebook Live or Instagram Stories before or during its events;
  • Leveraging Facebook Live for product placement by including brands as part of its video content

Facebook is a social media platform that has emerged as a marketing tool for businesses. The features that make it an ideal marketing tool are its targeting capabilities, social media engagement and the ability to connect with users in the real world.

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