App install ads are a type of ads that are used on social media platforms. Most commonly, these ads are designed for the app stores of the relevant platform. FB for instance, has the option to run ads in its app store. App install ads help marketers by driving installs to their apps, increasing time spent within their apps, and helping them grow their audiences. They also help users by providing relevant content and features that they may find interesting and engaging.
An App Installation ad is an ad that appears in the form of an app store listing of a mobile app. The ads are usually seen when you download or update apps on your phone. They are often shown when you visit web pages and some websites will automatically serve up these ads if they detect that you have installed an app on your device.
Facebook is a hugely popular social media platform with an estimated 2.3 billion users. Facebook ads are the perfect place to advertise your app or business. App install ads help you increase your app installs, re-engage users who have already installed your app, and earn more revenue from your marketing efforts.
There are several reasons why having App Install Ads on your Facebook page is important:
You can increase user engagement by getting people to interact with your app before downloading it
It drives more traffic to your website
It provides a better conversion
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