Facebook Marketing > Ads Manager

Create and Run Engagement Ads for FB Marketing

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Facebook marketing is a booming industry that has seen a significant rise in the past few years. Traditional advertising platforms have seen the rise of Facebook marketing and are now adapting to the platform by integrating features that are similar to those found on Facebook.

Engagement ads are typically used when you want to get people involved in your business, with the goal of creating customers or followers. This type of advertisement is also known as a social ad because it is only displayed to people who have liked your page and their friends. Engagement ads work best when you want to generate leads, build awareness, or drive revenue (such as driving website traffic).

Engagement ads are important for marketing because they encourage customers to stay in the website for a long time. They also increase the number of page views and conversions. A good ad should be entertaining and shareable, so that it can be shared on social media platforms.

Some tips for creating great ads include:

  • Make sure your calls-to-action are clear and meaningful.
  • Make sure that all images used in your ads have high-quality resolution, since they will be
  • visible on a mobile device or computer screen.
  • Utilize text and images to tell the story without using words only.

The benefits of running engagement ads is that it can help you create a more personal connection with your audience, increase brand awareness and loyalty, provide more transparency into how much you're spending on advertising, and can lead to more personalized content.

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Course Content

  1. Introduction to Facebook Marketing
    18m 43s

  1. Understanding Digital Marketing & Social Media Platforms
    15m 26s
  2. How Facebook Business Model Works?
    11m 21s
  3. What is Metaverse- Facebook?
    12m 48s
  4. Assignment : Facebook Basics and Business Model
    1m 46s

  1. Understanding the Facebook Dashboard
    17m 30s
  2. Facebook Dashboard part-2
    5m 58s
  3. Assignment : Facebook Dashboard
    2m 16s

  1. Why Your Business should be on Facebook?
    14m 41s
  2. How to Create Facebook Business Page?
    4m 56s
  3. Important Elements of Facebook Business Page?
    12m 10s
  4. Assignment : Facebook For Business
    1m 13s

  1. How to Create Instagram Account?
    4m 29s
  2. Link Facebook Business Page with Instagram
    9m 11s
  3. Assignment : Facebook Account Optimization
    1m 3s

  1. Need of Content Creation in SMM
    13m 8s
  2. Content Marketing Research in SMM
    22m 47s
  3. Social Media Calender in SMM
    10m 37s
  4. Assignment : Content Creation Strategy
    2m 44s

  1. What is Business Manager and Facebook Ads Manager?
    7m 12s
  2. How to link your Business with GST and Creator Studio ?
    18m 12s
  3. Business Suite in Facebook Business Manager
    8m 6s
  4. Assignment : Business Manager
    49s

  1. Role of Facebook Ads Manager
    12m 18s
  2. Campaign Objectives in Facebook Business Manager
    17m 19s
  3. Create Brand Awareness Ads for FB Marketing
    19m 3s
  4. Create Reach Ads for FB Marketing
    14m 3s
  5. Create Traffic ads for FB Marketing
    6m 38s
  6. Create and Run Engagement Ads for FB Marketing
    6m 48s
  7. Create App Installation Ads for FB Marketing
    6m 11s
  8. Create Video View Ads for FB Marketing
    3m 34s
  9. Create Lead Generation Ads for FB Marketing
    12m 34s
  10. Create Message Ads for FB Marketing
    4m 43s
  11. Run Conversion Ads for FB Marketing
    5m 2s
  12. Run Catalogue Sales Campaign for FB Marketing
    11m 52s
  13. Run Traffic Ads for FB Marketing
    3m 41s
  14. What is Facebook Ads Library and Leads?
    6m 2s
  15. Custom and Look-a like Audience for FB Marketing
    3m
  16. Assignment : Ads Manager
    1m 16s

  1. Course Summary
    3m 14s

  1. Interview Questions
    10m 32s

  1. Career Guideline
    3m 12s
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