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Course Content


Facebook business pages are a great marketing tool for your company. They allow you to interact with your customers in a very personal way because Facebook is mostly used by people with personal accounts.

Go to for more information. Create an account by clicking the Create Account button. Click Next after giving your company a name, your name, and your work email address. Click Submit after entering your company's information.

Before you create a Facebook business page, make sure you have a business plan and a marketing strategy.

  • Company profile - Make sure you have your company name, address, phone number, website and your own personal profile photo. Your company profile should also include any contact information that is relevant to what you do.
  • Facebook pages - This can be found under the "Pages" tab on the left hand side of your Facebook home page.
  • Target audience - Once you are done with preparing your company profile, it's time to choose who is going to be visiting the page. You can visit Facebook's "Audience Insights" tool or use an app like AdEspresso which helps users analyze their target audience in terms of demographics, interests and behaviors.
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Creating a Facebook Page helps your business to be discovered by the more than 2 billion people who use Facebook—think of it as a digital shop. It's easy and free to create a company Page, and it looks fantastic on both desktop and mobile.

Here are the rules for creating a Facebook business page:

  • You must have a personal profile and it needs to be public
  • A business page can be connected to any Facebook Business Profile or Page.

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