Course Content

Introduction to Facebook Marketing

18m 43s

How to use LearnVern

3m 20s

Understanding the Facebook Dashboard

17m 30s

Facebook Dashboard part-2

5m 58s

Assignment : Facebook Dashboard

2m 16s

Quiz : Facebook Dashboard

4m

Why Your Business should be on Facebook?

14m 41s

How to Create Facebook Business Page?

4m 56s

Important Elements of Facebook Business Page?

12m 10s

Assignment : Facebook For Business

1m 13s

Quiz : Facebook For Business

7m

How to Create Instagram Account?

4m 29s

Link Facebook Business Page with Instagram

9m 11s

Assignment : Facebook Account Optimization

1m 3s

Quiz : Facebook Account Optimization

3m

Need of Content Creation in SMM

13m 8s

Content Marketing Research in SMM

22m 47s

Social Media Calender in SMM

10m 37s

Assignment : Content Creation Strategy

2m 44s

Quiz : Facebook Content Creation Strategy

4m

What is Business Manager and Facebook Ads Manager?

7m 12s

How to link your Business with GST and Creator Studio ?

18m 12s

Business Suite in Facebook Business Manager

8m 6s

Assignment : Business Manager

49s

Quiz : Facebook Business Manager

2m

Role of Facebook Ads Manager

12m 18s

Campaign Objectives in Facebook Business Manager

17m 19s

Create Brand Awareness Ads for FB Marketing

19m 3s

Create Reach Ads for FB Marketing

14m 3s

Create Traffic ads for FB Marketing

6m 38s

Create and Run Engagement Ads for FB Marketing

6m 48s

Create App Installation Ads for FB Marketing

6m 11s

Create Video View Ads for FB Marketing

3m 34s

Create Lead Generation Ads for FB Marketing

12m 34s

Create Message Ads for FB Marketing

4m 43s

Run Conversion Ads for FB Marketing

5m 2s

Run Catalogue Sales Campaign for FB Marketing

11m 52s

Run Traffic Ads for FB Marketing

3m 41s

What is Facebook Ads Library and Leads?

6m 2s

Custom and Look-a like Audience for FB Marketing

3m

Assignment : Ads Manager

1m 16s

Quiz : Advertising on Facebook

6m

Course Summary

3m 14s

Interview Questions

10m 32s

Career Guideline

3m 12s

How Facebook Business Model Works?

Facebook Marketing Facebook Basics and Business Model

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Course Content

Introduction to Facebook Marketing

18m 43s

How to use LearnVern

3m 20s

Understanding the Facebook Dashboard

17m 30s

Facebook Dashboard part-2

5m 58s

Assignment : Facebook Dashboard

2m 16s

Why Your Business should be on Facebook?

14m 41s

How to Create Facebook Business Page?

4m 56s

Important Elements of Facebook Business Page?

12m 10s

Assignment : Facebook For Business

1m 13s

How to Create Instagram Account?

4m 29s

Link Facebook Business Page with Instagram

9m 11s

Assignment : Facebook Account Optimization

1m 3s

Need of Content Creation in SMM

13m 8s

Content Marketing Research in SMM

22m 47s

Social Media Calender in SMM

10m 37s

Assignment : Content Creation Strategy

2m 44s

What is Business Manager and Facebook Ads Manager?

7m 12s

How to link your Business with GST and Creator Studio ?

18m 12s

Business Suite in Facebook Business Manager

8m 6s

Assignment : Business Manager

49s

Role of Facebook Ads Manager

12m 18s

Campaign Objectives in Facebook Business Manager

17m 19s

Create Brand Awareness Ads for FB Marketing

19m 3s

Create Reach Ads for FB Marketing

14m 3s

Create Traffic ads for FB Marketing

6m 38s

Create and Run Engagement Ads for FB Marketing

6m 48s

Create App Installation Ads for FB Marketing

6m 11s

Create Video View Ads for FB Marketing

3m 34s

Create Lead Generation Ads for FB Marketing

12m 34s

Create Message Ads for FB Marketing

4m 43s

Run Conversion Ads for FB Marketing

5m 2s

Run Catalogue Sales Campaign for FB Marketing

11m 52s

Run Traffic Ads for FB Marketing

3m 41s

What is Facebook Ads Library and Leads?

6m 2s

Custom and Look-a like Audience for FB Marketing

3m

Assignment : Ads Manager

1m 16s

Course Summary

3m 14s

Interview Questions

10m 32s

Career Guideline

3m 12s

FAQs

The Facebook business strategy is centred on providing its tools and services to billions of users for free, and then making money by allowing businesses to show advertisements to Facebook's users. Advertisers pay Facebook the price that is determined in an auction based on supply and demand.

Unlike other social media platforms, Facebook doesn't rely on advertising to generate revenue. The company offers a free platform which allows users to use the platform's services for free but also make money by sharing content and selling their personal data.

Facebook has been able to generate revenues from a variety of sources. They have generated income through advertising, online services, and selling digital goods.

Some video makers will be paid by Facebook for publishing their work on the network. Videos that keep people viewing for longer will earn a higher percentage of the ad money, with Facebook keeping 45 percent. Facebook claims that its members watch four billion videos per day.

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