Course Content

Course Content


The traffic goal is to get people to visit your website or app. With traffic as your goal, you can design ads that: direct users to a specific location, such as a website, app, phone call, or Messenger conversation (Website Clicks) Boost the number of people who visit your mobile or desktop app (App Engagement).

The idea behind traffic ads is to take advantage of Facebook's platform and reach a large audience with a single ad spend. Traffic ads have been proven to be successful in getting people back to your website by generating more organic clicks

Traffic ads are created by businesses to increase the visibility of their products or services. There are many benefits of creating a traffic ad:

  • It’s cost-effective for both companies and consumers.
  • By using traffic ads, businesses can have better control over the online brand presence that they have.
  • It helps in attracting new customers and generating sales for companies.
  • Traffic ads have high visibility online, which helps with brand awareness.

  • Use your other social media accounts to promote your Facebook page.
  • Use your blog to promote your Facebook page.
  • Spread the word to your email list.
  • Be a part of Facebook groups.
  • Exchange shout-outs with other Facebook pages.
  • Post several times a day.
#BBD0E0 »

Go to Facebook and sign in with your username and password.

  • From the Pages area in the left sidebar, select the Facebook fan page for which you wish to see traffic statistics.
  • Then, under "Edit Page," select "Insights."
  • In the Users area of Facebook Insights, click the "See Details" tab.

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