Course Content

Course Content


You want access to professional information in content marketing research from sources such as industry body publications, peer-reviewed articles, survey results, and studies. Simultaneously, you want to get insight into the customer's world through sources such as internet forums, social media, and SEO tools.

Content marketing research is an effective tool that helps organizations stay ahead of their competition by staying on top of trends and creating high-quality content. By using a variety of techniques, qualitative and quantitative, marketers can gain insights into what consumers are interested in. Some other benefits include being able to determine the best opportunities for growth and increased profits.

This research generally includes quantitative data, like demographics, interests, web browsing history, social media behaviors, purchase intent and more. It also includes qualitative data like interviews with current customers and competitive assessments.

The goal of content marketing research is to help businesses find the needs and wants of their customers and use that information to produce content that will strengthen the relationship between them. The more satisfied they are with the product or service, the better chance they have at being loyal to your company.

  • Research Reputable Sources. Unreliable information wastes your time and causes frustration.
  • Create a Roadmap.
  • Write What You Know.
  • Remember Your Audience.
  • After Writing.

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