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  • Go to the Ad Creation page.
  • Click Continue after you've chosen your goal.
  • If you chose a traffic, conversion, or messaging goal, fill out the Destination area.
  • Select either Automatic or Manual Placements.
  • Click Next after making changes to your Audience, Budget, and Schedule.
    Decide on a format.

According to a Facebook spokesman, this information is not used to target you with adverts. For Android users who opt in to share their call and text history with Facebook, the firm can view it.

FB ads are usually more personal and can be shared among friends. They can feature real people or brand ambassadors who can speak about a product or service. While the message ads on Facebook may be less personal but they help promote products to a bigger audience.

Message ads can be used to create an emotional connection with your audience and increase the relevance of your brand. Examples of message ads include "Your smile makes me smile", "We are in this together" and "Do you know where to find happiness?".

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