Analytics of Instagram Ads

Hello Friends, welcome to learnvern.

In the last unit we learnt about Facebook analytics. We also had an experience of the live dashboard where we learnt about likes, reach, post reach. How does activity reach work?

We also took an understanding of the best times to post on facebook.

In this unit:

We will learn about Instagram Analytics.

We will see how analytics works on Instagram.

What all can be measured

And at the end with the help of a video I will explain to you what all are available on Instagram.

The very first thing you need to know is that Instagram Analytics is accessible to you only through mobile apps.

If you install an Instagram app on your android or ios mobile phone, only then will you be able to see the instagram insights. As of now this feature is not made available on the desktops. Hence if you try to check out the insights from your desktop, you won't be able to view them.

That is the mere reason that I have placed mobile screens here.

As you can see from my screen, this section is called Insights.

So the very first thing that you can see on the left side of my screen is the section of “Last 7 Days”

This shows the number of people to whom your content has reached over the last 7 days .

“How many number of accounts reached” - you content has reached to 2700 people

How many accounts have you engaged with - so you could engage around 91 accounts

And the number of followers on your account were around 81.

There has been no change in the number of followers.

If you go back to the top of this screen, from here, from this section you can change the date.

Here, as I have taken “last 7 days” you can take “last 30 days” or “last 45 days” or you can take “last 90 days” too

You can choose any option from this section.

And if you wish to select a custom date range then you can do that as well from here.

The second thing available to you is “Engagement”.

Got it?

So the first one we looked at was “Insight” and the second one that we will now be looking at is “Engagement”

So under “Engagement” you can see this option “Content Interactions”

Which means - how many people interacted with your content.

Now these interactions are divided into the following parts.

The 1st one is “Post Interactions”

Whatever we post, may it be a photo or a carousel or may it be an image; people interact on that post of ours. It could be in the form of “Likes” or in the form of “Comments”

In this case, we have a total of 57 “Post Interactions” out of which

53 are “Likes”

And 2 are “Comments”

Then we also have “Story Interactions”. Here they haven't mentioned that people can visit your website by clicking on the url too.

So we have “Post Interactions” and we also have “story interactions” as is mentioned here.

Then the last we also have is “Reels interactions”.

I had uploaded a lot of Reels. So you can see that there has been a decent amount of interactions available here too.

Reels is actually a super hit feature on Instagram.

So if you yourself are a content creator then I would suggest you to make more and more reels.

If you are managing a brand then also you should definitely focus on making more and more reels. Because as of today, reels generate a lot of organic reach and traffic as compared to posts and stories.

Now let me talk about the other section of Engagement.

I have selected the date range as “Last 7 days”

So in the last 7 days there has been an engagement of 91 accounts on the content I had published.

And out of those 91 accounts, 72 were non-followers and 19 were followers.

So what does this mean?

This means that I am producing such content through which I am able to reach even the non-followers may it be a “hashtag”, may it be a “trending music” or it could be anything.

Right?

So the idea is to produce such content that enables you to reach the maximum number of people. For this, you can make use of “trending hashtags”. Many such tools are available with the help of which you can look for the trending hashtags. I would also suggest you to make use of “trending music”

You should check out the music on which maximum reels are made or the music that has been used the most while making reels. You should make use of that music in your reels

And I am sure you will receive a very good organic reach on your reels and posts.

Last we have is “Reach”.

Hope you can see my screen.  The format of Analytics remains the same.

Right?

There are no changes in the format.

As you can see, our content has reached out to 2700 people, 2734 to be precise in the last 7 days.

And also if you see, 2,681 people are non followers and 53 are the followers, that is our content has reached to these many people.

Let us check out the right side of my screen. Now this is exactly what I was referring to in my previous slide.

Reels have received the maximum amount of Reach. Through Reels, your content has reached out to more than 2500 people.

And this “dark blue bar” is for the Non-followers and hence from this you can easily make out that the Reels reach out to the non-followers faster than anything else. In Fact even Posts don't reach as fast as Reels do.

Hence Reels should undoubtedly be your key focus area in case you are creating a new content or updating the existing content on Instagram. Reels should 100% be considered for ensuring maximum reach.

Let us now understand the features available on Instagram Analytics with the help of a video.

I have recorded the screen of my mobile phone so that you get clarity.

Let me play this.

Now this is my Instagram account.

We have 3 options here.

So I have clicked on the last option “Insights”

And it is showing me the results of the “last 7 days”

As I clicked on “Accounts reached”, I was shown this section.

So this dot means that my move cursor is moving.

Now check out the statistics of the reach I got on my reels, I got on Posts and I got on Stories.

I can also check out my top post which is based on reach. That is, I can check out those posts of mine that have received the maximum reach.

Similarly, I can check out my top stories too. The stories that have received the maximum reach.

Also the Reels are visible to us which generated maximum reach.

Now we have Impressions.

“Impressions is equal to Appearance”

So my content has received these many impressions.

Below this we also have “Profile Activity”. I can check out the number of profile visits. I can check out all these things as well in my Insights.

Also as you see the content is reaching out to Non-followers too.

So this is a very rich insight.

You can change the date range from here.

That is,

“Last 7 Days”

“Last 14 Days”

“Last 30 Days”

And if you scroll further you can change the date to “previous month” or “last 90 days” too and display this section according to the date selected.

Now we are on “Engagement”

WE had seen a few screenshots earlier, I am now showing them to you in the form of a video format so that you get a good idea of the entire dashboard of Insights.

We have “Content Interactions” and within that we have “Post Interactions” and “Stories Interactions”

Their statistics are also visible to you.

Last we have is “Reels Interactions”.

This gives you a breakdown as well. That is, how many were “Likes”, how many are “comments”.

How many “saves” - almost 33 people saved this as well.

So this is awesome Insight as this will help you to know how many people saved your content. And once you get to know this then the next time you can create content in similar lines.

Then we have “Video Interactions”

And we have “Live Video Interactions”. I did not post any live video hence it is showing “zero” here.

Then again we have “top posts”, “top stories”

All these are a part of “Engagement Section”

So such content that engages people is definitely something that you should produce. And you should regularly monitor it, measure it as it will help you understand and analyse the type of content that you should publish.

Lastly we are in the “Followers” section

It shows you the number of followers here.

Again now we are on the Insights section. So this is how overall your Instagram Insights work.

So that is all for today’s session.

If you have any queries or comments then click the discussion button below the video and post there, this way you can connect to fellow learners and discuss the course. Also our team will try to solve your queries.

In the next unit we will learn about “youtube analytics”. If you have a youtube channel, that is if you run your own youtube channel then

what all needs to be considered,

what all analytics does youtube offer and

how can you interpret it in a meaningful way by which you can generate better content.

That is all for now.

Good Bye!