Course Summary

Hello Friends, welcome to learnvern

Let us understand the summary of this course, that is, of the Social media marketing program that we have just completed.

Let us quickly recap what all we have learnt in this course and how we can move ahead in this journey of social media.

Very first we took an understanding of the “Social Media Ecosystem”

We learnt what social media is all about?

How is social media used in India?

Globally, how much do people use social media?

What is the audience profile?

And we also got to know which is the fastest growing social media platform.

In module 2, we went a little bit deeper.

We saw who all are widely making use of platforms like Facebook, Instagram and LinkedIn.

We also learnt how to create profiles on various platforms.

We also saw how one can create profiles or groups from the business aspects.

We saw the types of facebook pages available and we also saw what all can be posted on facebook. All these we had covered in our 2nd module.

Then we learnt about Instagram.

What are Stories, what is a Carousel?

We can do a lot of stuff on Instagram.

We can upload music, then we can have stickers, polls, quizzes, hashtags.

A lot more can be done on Instagram.

Then we learnt about Youtube.

How can we upload videos on youtube?

Then we also learnt about title, meta description in detail

Lastly in module 2 we learnt about Linkedin.

How to create a linkedin profile?

How to create a linkedin page?

And we also learnt about a lot of features of LinkedIn that can be used wisely to boost your profile and scale your business.

In the 3rd module we learnt the difference between “Content and Creative writing”.

We also took an understanding of those hashtags or the creative headlines that one should make use of.

And we also saw how brands are portraying their product or services creatively.

In the module 4 we learnt about an important aspect and that is “Social Media Strategy”

We saw:

What is the social media roadmap?

How can we grow using the social media ecosystem?

What is “moment marketing”?

What is Topical Marketing?

And how brands are making best use of them?

Lastly, in module 4 we also learnt the ways to increase the organic reach of Facebook pages.

Then, module 5 was of “Social media Ads”

In “social media ads” we saw how facebook and instagram ads work.

We also saw how facebook pixels and custom audiences work.

What formats are available in youtube ads and how do they function ?

And if you want the business to be promoted on LinkedIn then what all segmentation and capabilities does LinkedIn have and also how can one make best use of it.

Lastly we learnt about “measurement”.

We took an understanding of how analytics work on facebook, Instagram and LinkedIn.

We also saw the youtube analytics and how it functions.

We learnt all of these in detail.

Final Summary - Please complete all the assignments and quizzes.

You can also click on the discussion button and connect with your fellow learners. Can connect with the students as well.

I would strongly advise you to focus on the “interview questions”

Prepare interview questions well so that you can crack it easily.

And if you have not availed the certificate from LearnVern, then consider availing the certificate too.

If you have any queries or suggestions related to the course, then you can write to us on forums.learnvern.com. Our team will try to address your queries as soon as possible.

Thank You.