Course Content

Introduction to Social Media Marketing

3m 58s

Introduction to Social Media

10m 49s

Social Media Marketing Ecosystem

9m 48s

Facebook & Instagram Statistics for SMM

4m 8s

YouTube, LinkedIn & Snapchat Statistics for SMM

6m 41s

Assignment : Social Media Ecosystem

4m 6s

Quiz : Social Media Ecosystem

5m

How to Create a Facebook Profile for SMM ?

7m 32s

How to Create a Facebook Page for SMM ?

13m

How to Create a Facebook Group for SMM ?

6m 5s

How to Create Instagram Profile for SMM ?

5m 59s

Understanding Instagram Features for SMM

9m 3s

How to Create and Optimize YouTube Account for SMM ?

9m 43s

Understanding YouTube Features for SMM

21m 44s

Understanding LinkedIn & its Features for SMM

17m 3s

LinkedIn Business Profile for SMM

7m 36s

Assignment : Basics of Social Media Marketing

2m 38s

Quiz : Basics of Social Media Marketing

14m

Creative Writing for Social Media Marketing

12m 14s

Best Practices of Creative Writing for SMM

16m 25s

Case Studies of Creative Writing for SMM

12m 57s

Assignment : Creative Writing for SMM

3m 11s

Quiz : Creative Writing for SMM

7m

How to Create Strategies for SMM?

23m 26s

What is Moment Marketing in SMM?

15m 30s

Improving FB Organic Reach for SMM

17m 42s

Assignment : Social Media Strategy

2m 15s

Quiz : Social Media Strategy

8m

Analytics of Facebook Ads

12m 58s

Analytics of Instagram Ads

10m 10s

Analytics of YouTube Ads

14m 4s

Analytics of LinkedIn Ads

7m 13s

Assignment : Social Media Analytics

1m 33s

Quiz : Social Media Analytics

4m

Course Summary

4m 6s

Interview Questions

6m 21s

Career Guideline

11m 42s

Case Study-LinkedIn Ads

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Course Content

Introduction to Social Media Marketing

3m 58s

Introduction to Social Media

10m 49s

Social Media Marketing Ecosystem

9m 48s

Facebook & Instagram Statistics for SMM

4m 8s

YouTube, LinkedIn & Snapchat Statistics for SMM

6m 41s

Assignment : Social Media Ecosystem

4m 6s

How to Create a Facebook Profile for SMM ?

7m 32s

How to Create a Facebook Page for SMM ?

13m

How to Create a Facebook Group for SMM ?

6m 5s

How to Create Instagram Profile for SMM ?

5m 59s

Understanding Instagram Features for SMM

9m 3s

How to Create and Optimize YouTube Account for SMM ?

9m 43s

Understanding YouTube Features for SMM

21m 44s

Understanding LinkedIn & its Features for SMM

17m 3s

LinkedIn Business Profile for SMM

7m 36s

Assignment : Basics of Social Media Marketing

2m 38s

Creative Writing for Social Media Marketing

12m 14s

Best Practices of Creative Writing for SMM

16m 25s

Case Studies of Creative Writing for SMM

12m 57s

Assignment : Creative Writing for SMM

3m 11s

How to Create Strategies for SMM?

23m 26s

What is Moment Marketing in SMM?

15m 30s

Improving FB Organic Reach for SMM

17m 42s

Assignment : Social Media Strategy

2m 15s

Analytics of Facebook Ads

12m 58s

Analytics of Instagram Ads

10m 10s

Analytics of YouTube Ads

14m 4s

Analytics of LinkedIn Ads

7m 13s

Assignment : Social Media Analytics

1m 33s

Course Summary

4m 6s

Interview Questions

6m 21s

Career Guideline

11m 42s

FAQs

LinkedIn is an online business-oriented social networking service. It allows users to create profiles, you'll use these profiles to post information about your work experience, skills, and education on your profile. You can also invite people to become your connections or send messages.

Some of the targeting options include:

Job title
Company name
Industry
Education level

The social networking site has been incorporating ads on its platform for years now. In 2014 they started running ads within LinkedIn Today, which was their newsfeed. They also partnered with LinkedIn’s Influencers (e.g., Tom Peters) to run sponsored posts in users’ feeds or create their own content for sponsored posts in the "Grow Your Career" section of LinkedIn's homepage.

LinkedIn ads are classified by the following types:

Sponsored content
Display ads
Text Ads
Link ads
Video Ads

The most effective advertising campaigns are those that clearly communicate brand value to their target audience, either intrinsically or extrinsically. People aren't interested in putting in the effort to figure out what you're trying to say. As a result, make sure your message is clear and does not cause any confusion.

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