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Course Content


LinkedIn is an online business-oriented social networking service. It allows users to create profiles, you'll use these profiles to post information about your work experience, skills, and education on your profile. You can also invite people to become your connections or send messages.

Some of the targeting options include:

Job title
Company name
Education level

The social networking site has been incorporating ads on its platform for years now. In 2014 they started running ads within LinkedIn Today, which was their newsfeed. They also partnered with LinkedIn’s Influencers (e.g., Tom Peters) to run sponsored posts in users’ feeds or create their own content for sponsored posts in the "Grow Your Career" section of LinkedIn's homepage.

LinkedIn ads are classified by the following types:

Sponsored content
Display ads
Text Ads
Link ads
Video Ads

The most effective advertising campaigns are those that clearly communicate brand value to their target audience, either intrinsically or extrinsically. People aren't interested in putting in the effort to figure out what you're trying to say. As a result, make sure your message is clear and does not cause any confusion.

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