Course Content

Course Content


Instagram ads are a form of digital advertising on Instagram. They have a wide variety of benefits when it comes to social media marketing strategy. SMM tactics like interactive ads, geofilters, photo filters and more can be used to drive engagement and conversions.

  • Use a business account.
  • Clearly define your goals.
  • Know your audience.
  • Optimize your profile.
  • Choose the right profile photo.
  • Create visually compelling content.
  • Establish your brand's “look” on Instagram.
  • Write great captions.

Social media marketing (SMM) is a type of Internet marketing that involves reaching out to your target audience using social media. SMM will market your product and services using instagram portal.

The best way to use Instagram in an SMM campaign is to create an account and follow the company’s official Instagram account along with a few others. These are usually the accounts that are closest to your target audience. This way, you will be able to see their posts and photos without having to go through any filters or editing.

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