Course Content

Course Content


  • Update Analytics.
  • Follower Analytics.
  • Visitor Analytics.
  • Employee Advocacy Analytics.
  • Talent Brand Analytics.

LinkedIn ads are among the most popular forms of advertisements on social media. They are often used by companies to promote their products or services, and to create awareness about their brand.

  • Recognize which aspects of the campaign performed effectively and which did not.
  • Learn how the campaign's target audience reacted.
  • Examine the campaign's overall effectiveness in relation to its goals.
  • Consult with key stakeholders about the campaign.
#BBD0E0 »

With a lightning-fast ad auction, LinkedIn Ads determines which ads should be seen. Every time a member enters LinkedIn, an auction takes place. Every day, the LinkedIn member network hosts hundreds of millions of auctions.

  • A 6-Point Checklist for Measuring LinkedIn Campaigns.
  • Aligning with Key Metrics.
  • The Insight Tag and Conversion Tracking.
  • Setting Up Lead Gen Forms.
  • One-Week Review.
  • Using Campaign Demographics.
  • Bidding and Budgeting.
  • Find Your Campaign Measurement Edge.
#BBD0E0 »

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