Course Content

Course Content


Creative writing is the combination of words and ideas in order to create an original piece of writing.

By establishing a strong foundation of empathy for your audience's desires and needs—and how those wants and needs change over time—you'll be able to create stronger content, replies, and, ultimately, brand sentiment.

The urge to share and take ownership of one's work is an outcome of creativity. At its foundation, social media meets the creative human's need to share in a convenient and fulfilling manner. With inventive marketing like their Facebook ideas app, LEGO has aimed to stimulate and reward consumers' innovation.

Social media marketing is a marketing approach focused on building and engaging a community around your brand. Depending on what you are trying to do, social media can be an effective way to reach out to the audience. However, it should not be the only or even the most important tool in your social media marketing strategy.

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