Course Content

Course Content


Benefits of Social Media Marketing:

  • Reach a wide audience
  • The cost is relatively low
  • Provides instant feedback
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You'll discover what social media marketing comprises, as well as the history and various social media channels available. You'll learn how to choose the right social media platform for your purposes, how to define goals and success indicators, and who your target audience is.

All social media networks are open to the public, allowing businesses to monitor the activity of their customers or potential purchasers. This allows marketers to have a better understanding of their target audience's likes, dislikes, and interests, allowing them to develop a stronger marketing strategy to attract them.

Marketing is more than just advertisements, sales, and gimmicks. Marketing managers must be able to plan and implement programmes that will help the organisation achieve its fundamental objectives as leaders. As a result, courses tailored to this profession are essential.

  • Define goals and KPIs:

Before starting any kind of marketing campaign, it is vital to define what you want your company to achieve in the long run. Defining goals and KPIs will allow you to tailor your social media plan accordingly, make sure it aligns with your company’s vision apart from being measurable.

  • Determine audience:

It's important to know who you are speaking with so that you can create content that they can relate too more easily.

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