How do I analyze Facebook ads Analytics?

Keep an eye on your reach and impressions. Examine your rate of engagement. Facebook Social Media Referrals can be tracked. Determine the click-through rate. Bounce Rates Should Be Measurable. Calculate your ad spend's return on investment (ROAS) Conversion Rates should be measured. Calculate the cost per click (CPC) and cost per thousand impressions (CPM).

Course Content

Introduction to Social Media Marketing

3m 58s

Introduction to Social Media

10m 49s

Social Media Marketing Ecosystem

9m 48s

Facebook & Instagram Statistics for SMM

4m 8s

YouTube, LinkedIn & Snapchat Statistics for SMM

6m 41s

Assignment : Social Media Ecosystem

4m 6s

Quiz : Social Media Ecosystem

How to Create a Facebook Profile for SMM ?

7m 32s

How to Create a Facebook Page for SMM ?

13m

How to Create a Facebook Group for SMM ?

6m 5s

How to Create Instagram Profile for SMM ?

5m 59s

Understanding Instagram Features for SMM

9m 3s

How to Create and Optimize YouTube Account for SMM ?

9m 43s

Understanding YouTube Features for SMM

21m 44s

Understanding LinkedIn & its Features for SMM

17m 3s

LinkedIn Business Profile for SMM

7m 36s

Assignment : Basics of Social Media Marketing

2m 38s

Quiz : Basics of Social Media Marketing

14m

Creative Writing for Social Media Marketing

12m 14s

Best Practices of Creative Writing for SMM

16m 25s

Case Studies of Creative Writing for SMM

12m 57s

Assignment : Creative Writing for SMM

3m 11s

Quiz : Creative Writing for SMM

How to Create Strategies for SMM?

23m 26s

What is Moment Marketing in SMM?

15m 30s

Improving FB Organic Reach for SMM

17m 42s

Assignment : Social Media Strategy

2m 15s

Quiz : Social Media Strategy

Facebook Ads for SMM

15m 21s

Instagram Ads for SMM

23m 28s

Case Studies of Instagram Ads for SMM

9m 48s

Facebook Custom Audiences

17m 19s

Youtube Ads for SMM

16m 53s

LinkedIn Ads for SMM

18m 12s

Case Study-LinkedIn Ads

7m 14s

Assignment : Social Media Ads

1m 49s

Quiz : Social Media Ads

11m

Analytics of Facebook Ads

12m 58s

Analytics of Instagram Ads

10m 10s

Analytics of YouTube Ads

14m 4s

Analytics of LinkedIn Ads

7m 13s

Assignment : Social Media Analytics

1m 33s

Quiz : Social Media Analytics

Course Summary

4m 6s

Interview Questions

6m 21s

Career Guideline

11m 42s

Analytics of Facebook Ads

Social Media Marketing Course Social Media Analytics

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Discussion

Course Content

Introduction to Social Media Marketing

3m 58s

Introduction to Social Media

10m 49s

Social Media Marketing Ecosystem

9m 48s

Facebook & Instagram Statistics for SMM

4m 8s

YouTube, LinkedIn & Snapchat Statistics for SMM

6m 41s

Assignment : Social Media Ecosystem

4m 6s

How to Create a Facebook Profile for SMM ?

7m 32s

How to Create a Facebook Page for SMM ?

13m

How to Create a Facebook Group for SMM ?

6m 5s

How to Create Instagram Profile for SMM ?

5m 59s

Understanding Instagram Features for SMM

9m 3s

How to Create and Optimize YouTube Account for SMM ?

9m 43s

Understanding YouTube Features for SMM

21m 44s

Understanding LinkedIn & its Features for SMM

17m 3s

LinkedIn Business Profile for SMM

7m 36s

Assignment : Basics of Social Media Marketing

2m 38s

Creative Writing for Social Media Marketing

12m 14s

Best Practices of Creative Writing for SMM

16m 25s

Case Studies of Creative Writing for SMM

12m 57s

Assignment : Creative Writing for SMM

3m 11s

How to Create Strategies for SMM?

23m 26s

What is Moment Marketing in SMM?

15m 30s

Improving FB Organic Reach for SMM

17m 42s

Assignment : Social Media Strategy

2m 15s

Facebook Ads for SMM

15m 21s

Instagram Ads for SMM

23m 28s

Case Studies of Instagram Ads for SMM

9m 48s

Facebook Custom Audiences

17m 19s

Youtube Ads for SMM

16m 53s

LinkedIn Ads for SMM

18m 12s

Case Study-LinkedIn Ads

7m 14s

Assignment : Social Media Ads

1m 49s

Analytics of Facebook Ads

12m 58s

Analytics of Instagram Ads

10m 10s

Analytics of YouTube Ads

14m 4s

Analytics of LinkedIn Ads

7m 13s

Assignment : Social Media Analytics

1m 33s

Course Summary

4m 6s

Interview Questions

6m 21s

Career Guideline

11m 42s

FAQs

Keep an eye on your reach and impressions.
Examine your rate of engagement.
Facebook Social Media Referrals can be tracked.
Determine the click-through rate.
Bounce Rates Should Be Measurable.
Calculate your ad spend's return on investment (ROAS)
Conversion Rates should be measured.
Calculate the cost per click (CPC) and cost per thousand impressions (CPM).

Here are the key indicators that every Facebook advertiser should be aware of and track in order to better understand the business effect of their ads. Impressions. This is the amount of times your ad is displayed. Clicks. Metrics for Conversions Lifetime Value of Return on Ad Spend (ROAS).

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When a user signs on to Facebook, Facebook Analytics competes with Google Analytics by tying activities to users rather than cookies, allowing companies to track a specific user across all of their browsers and devices. Google Analytics, on the other hand, employs cookies that allow firms to track consumers across multiple browsers.

Log in to your Google Analytics account to begin tracking Facebook advertisements in Google Analytics. Navigate to Acquisition —> All Traffic —> Source/Medium from the left-hand menu. Select the parameter you want to track from the Acquisition dimensions from the Other dropdown selection on the Primary Dimension.

Simply go to the Facebook Page Manager and select Insights to access Facebook Insights. Facebook Insights' default data range is 28 days, but you can change it to suit your needs.