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  • Keep an eye on your reach and impressions.
  • Examine your rate of engagement.
  • Facebook Social Media Referrals can be tracked.
  • Determine the click-through rate.
  • Bounce Rates Should Be Measurable.
  • Calculate your ad spend's return on investment (ROAS)
  • Conversion Rates should be measured.
  • Calculate the cost per click (CPC) and cost per thousand impressions (CPM).

Here are the key indicators that every Facebook advertiser should be aware of and track in order to better understand the business effect of their ads. Impressions. This is the amount of times your ad is displayed. Clicks. Metrics for Conversions Lifetime Value of Return on Ad Spend (ROAS).

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When a user signs on to Facebook, Facebook Analytics competes with Google Analytics by tying activities to users rather than cookies, allowing companies to track a specific user across all of their browsers and devices. Google Analytics, on the other hand, employs cookies that allow firms to track consumers across multiple browsers.

Log in to your Google Analytics account to begin tracking Facebook advertisements in Google Analytics. Navigate to Acquisition —> All Traffic —> Source/Medium from the left-hand menu. Select the parameter you want to track from the Acquisition dimensions from the Other dropdown selection on the Primary Dimension.

Simply go to the Facebook Page Manager and select Insights to access Facebook Insights. Facebook Insights' default data range is 28 days, but you can change it to suit your needs.

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