Welcome to Learn Vern and I am Harshit Shah.
And, today in the introduction of this course, we will have a brief idea, about many things that we are going to see ahead.
So, first of all thank you for choosing this course, because, when you chose this course, you tried to take one step forward towards your curiosity.
Because, many times I meet people and meet many types of people.
Where, I have seen many students, who have always approached me with confusion, that I have never studied in the sales line.
So, can I do good in the sales line?
I have met many friends, who have already chosen the sales line as their career.
But they themselves want to excel in that line.
And, have met many people who have said, that I have experience of any other particular study.
I have done engineering, I have taken some degree in graduation, that is not related to sales.
Or, the master’s that I did recently, my major subject wasn’t sales or marketing.
So, can I do well in sales?
So, in this course, I will make you understand and show you how easy is sales.
How hyped up it has been, how can you present it in a simplified manner?
All of us have in mind, that why to start sales.
So, if you want to start sales, if you want to take your career in one aspect of sales.
So, first thing you need to know, that when I will do sales, usually, doing interaction is very important for me.
Communication is very important for me and I won’t do communication with one customer many times.
I will learn this by interacting with multiple people, multiple types of personalities, with people running multiple businesses, people doing jobs at multiple places. And, will try to understand them and will make them understand..
So, interaction helps you in understanding, ‘human psychology, human behaviour, human mindset’.
And, if now, we look at our surroundings, whosoever is around us, belonging to any profession, whatever we are seeing, everything is related to sales.
Ok, I’ll make you understand.
Let’s understand, that we went to meet a doctor at some place, and doctor has specifically told you, that this is the disease you have and will charge this much fees.
Right! You ask a lawyer.
If the lawyer helps you in any matter, he helps you in any legal matter, he charges his fees.
Right! So these fees, they are selling themselves.
Because they have passed a particular ladder of theirs, accordingly they charge fees.
If, as a person we are in sales line, of course, I am selling a product and against that I ask for a service, similarly they are selling their service.
So, actually there are three kinds of sales which is happening, first is product, second is service and third is, any idea?
Hm… you must be thinking, product and services are done, so what’s third.
Third is concept selling.
Now what is this?
Of course we will understand this in more depth.
Right! Let’s talk through an example.
What companies expect out of us?
So, if see, companies usually, I have seen complaining, that Kshitijthese people try to get the work done for four people by paying one person’s salary.
But, actually if you see I am not going to comment on these policies.
But, if we too are a business person, our motive too would be, whatever amount I am investing, I should get more output than that.
Right! But not every company’s intention is that, you are only a salesperson so you only do sales by any means.
No. Their main focus is, whenever you are sitting across any customer, so you give a good impression of that company and represent it well.
You behave like a brand ambassador there.
So, that is why, when you want to go in the sales line job, or wants to go in a sales stream.
So, companies expect this too out of you, that you will represent the company’s image well.
Always, if you want to understand these things, take an example of yourself, that if I have my own company, what will I expect from an employee?
And, maybe you’ll get all the answers.
What companies expect? We understood, but what customers expect?
Now, at first time, many times happens, that you are going to sell the product, or the service, or the concept to the customer for the first time.
And, he buys it from you at first, reason maybe he don’t know the company, maybe he never used that product, service he never utilised.
But he purchases it because of your confidence and on your trust.
Right! So customer expect this from any sales representative, that whatever he’s explaining to me is related to my benefit.
And he always shows to me, that how it will be more useful to me, and then whatever he’s charging for it, I’ll trust it.
Right! So this is what a customer’s expectation is from a sales person.
Now, what you will learn in this course.
So, firstly, you will learn how I have to start a conversation.
Started a conversation, then you will also learn, how to present your matter in front of anyone.
Because, you started off, Ok you got the entry, you got the seat, have started conversation with each other.
But what will you converse about?
So, how to present your matter, we will understand that.
And, most importantly, we have even started, given our presentation, explained about our product and services, but if we haven’t closed it.
So it’s a waste of energy and a waste of time for both of you.
Right! Both of your time and efforts will get wasted.
So, for this we will learn how to close it.
After that, if we see, in this subject, in this particular whole over course, what topics are we going to cover?
We will see in this course, that in what way to kick start your talk, how to begin it, how to give it an opener.
So he always remains engaged from the beginning of the conversation.
How to put forth your business talk? How to represent your topic? We will see that.
How to elaborate your product or services? How can we beautifully present it on the documentation part, on the finance part, in a trustful manner.
We will also see how to reach the closure part, after we have once started.
We have told him about the business, we have shown him the presentation, that how finance and documentation will work.
After that, how to close it.
So, that the whole effort that has come out of both of you, their listening to you and you representing to them.
This amalgamation of both, this mixture, should be perfect.
And, at the end, very tricky matter, very interesting matter, that how to capitalise your conversation?
Now capitalising doesn’t mean you will always have a positive outcome, because let’s agree on the fact that in the sales line, ratios always differ of positive results.
If I’ll meet hundred people, and if a hundred on hundred says yes, that means maybe the company's image is superb.
They might not need many employees.
But companies will always want more employees, and employees who will bring more sales.
So, if we see this matter, so here when talking about how to capitalise.
So, if your conversation is closed, if customer has given you positive reply, it’s well and good.
Even, if at that matter, if at that moment, customer doesn’t agree on buying product or service, but then also, how will you be able to capitalise it, we will also learn that today.
Let’s wait and watch then.
“What will you gain from this course?”
If we now talk, here you will gain three things, first is “Confidence in Communicating”.
You’ll feel immensely confident while communicating.
You’ll feel confident, whenever you’ll represent your services, or product, or concept before anyone.
And, most importantly, how effectively you are closing it, you’ll also learn it here.
Alright! So, this was the complete matter of our introduction part.
Further, we will understand this course in much detail.
Even, in this duration, if you have any query or doubt at any point, in any topic, in any particular module, so we have a solution for it.
If you have any queries or comments then click the discussion button below the video and post there. This way you will be able to connect to fellow learners and discuss the course. Also our team will try to solve your queries.
Ok ,so our next topic will be ‘ various career offers in sales'.
Alright! Thank you so much.
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