• Use Ad Extensions that are tailored to your location. Ad extensions are the best way to improve your Google Ads for local search approach.
  • Local Keywords and Firm Locations Should Be Targeted (Not the Google Ads Default Setting)
  • Use "Local Search Ads" and "Bid Modifiers" to run "Local Search Ads."

Only local firms who do face-to-face commerce with their clients can use Google My Business. The live example you provided is in violation of the rules. Businesses that go to the customer's location, such as home-based plumbers, have the option to hide the address.

Local ad campaigns on Google are a way to promote your physical location to potential customers in a specific geographic area. They use ads on Google Maps, the search and display network, and YouTube to assist your brick-and-mortar business attract locals.

The process of creating a Google My Business Ad is relatively simple. It starts with the business owner uploading their company information, images, and contact information to the Google My Business website. They then create a location page for their business that includes a map and hours of operation.

Sign up for Google My Business:

  • Create your ad:
  • Add images and text:
  • Set up your account with Google Analytics:
  • Edit your ad settings:
  • Schedule your ads for when you want them to run

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