Google My Business - Optimize Your Business Listings > Google My Business

Measure Your Business Analytics

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Google Analytics is used to track website activity of persons using the site, such as session duration, pages per session, bounce rate, and so on, as well as information on the source of the traffic.

Google My Business, formerly Google Places For Business, is all about connecting your business to your visitors via Insights, Maps, Search, and Google+, as well as Analytics.

Your ad appeared when a customer searched for a category, product, or service that you provide. Customer looks for your brand or a brand that is relevant to your business. This category will only appear if your listing has been used in a branded search at least once.

  • Report on Mobile Performance. You already know that we live in a mobile-first world.
  • Report on Traffic Acquisition. Do you want to know if your ads are being clicked on?
  • Report on Content Efficiency
  • Report on Keyword Research.
  • Report on New vs. Landing Pages
  • Bounce Rate vs. Conversion Rate

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