Google Posts are essentially a microblogging feature within the GMB results. You can use a GMB Post to share new or unusual items and services immediately in Google searches and Maps, as well as to post events. A photo, video, text, a Call-to-Action (CTA), and a URL to a landing page or your website can all be included.
Select your post type from the menu by clicking Posts. Each GMB post must include an image, text, and a clear call-to-action. Time limits are also present in some cases.
Google Posts are absolutely free, and all you need is a Google My Business profile to use them. After 7 days, posts become less noticeable. Event and offer Posts are the only exceptions, as they can be set to display for the duration of the event or offer. A call-to-action (CTA) button can be included in each post.
The keywords that your business is targeting.
What the target audience is looking for.
How long your post should be.
What are the best images for your post.
How many times do people usually visit your page and how much time they spend there.
Some other tips for creating a successful post on Google my business include:
Make sure your post is keyword-rich
In the headline, use the most popular keywords
List out the benefits of your product or service
Keep it short and concise
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