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Ranking Factors and Checklist

Google My Business - Optimize Your Business Listings Google My Business

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There are three major ranking factors:

  • PageRank: It is a measure of how much authority a site has on the internet.
  • Domain Authority: It is a measure of how much trust people have in the domain's brand, it’s owner, and its policies.
  • Links from other sites to your site.

The criteria used by Google (and other search engines) when reviewing pages to determine the optimal order of relevant results to provide for a search query are known as ranking factors. Understanding ranking elements is essential for SEO success.

Google's local ranking criteria are excellent resources for businesses looking to improve their chances of appearing in the 3-pack and on the SERPs' knowledge graph. Relevance, Distance, and Prominence are the three primary factors.

There are many ranking factors that can be used for this. These include:

  • Likes and shares of the content
  • How long the content has been published on social media
  • The number of followers on social media

In their system, Google incorporates over 200 ranking variables.

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