There are three major ranking factors:

  • PageRank: It is a measure of how much authority a site has on the internet.
  • Domain Authority: It is a measure of how much trust people have in the domain's brand, it’s owner, and its policies.
  • Links from other sites to your site.

The criteria used by Google (and other search engines) when reviewing pages to determine the optimal order of relevant results to provide for a search query are known as ranking factors. Understanding ranking elements is essential for SEO success.

Google's local ranking criteria are excellent resources for businesses looking to improve their chances of appearing in the 3-pack and on the SERPs' knowledge graph. Relevance, Distance, and Prominence are the three primary factors.

There are many ranking factors that can be used for this. These include:

  • Likes and shares of the content
  • How long the content has been published on social media
  • The number of followers on social media

In their system, Google incorporates over 200 ranking variables.

Recommended Courses

Share With Friend

Have a friend to whom you would want to share this course?

Download LearnVern App

App Preview Image
App QR Code Image
Code Scan or Download the app
Google Play Store
Apple App Store
598K+ Downloads
App Download Section Circle 1
4.57 Avg. Ratings
App Download Section Circle 2
15K+ Reviews
App Download Section Circle 3
  • Learn anywhere on the go
  • Get regular updates about your enrolled or new courses
  • Share content with your friends
  • Evaluate your progress through practice tests
  • No internet connection needed
  • Enroll for the webinar and join at the time of the webinar from anywhere