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The term "off-page SEO" (sometimes known as "off-site SEO") refers to measures conducted outside of your own website to influence your search engine results page rankings (SERPs). These comprise various basic SEO elements that assist a site rank, in addition to on-page SEO.

On-page SEO is the process of optimizing a web page to rank higher in search engine results. There are different types of on-page SEO that can be performed by an SEO specialist, such as:

  • Title tags
  • Meta descriptions
  • Image alt text
  • Heading tags
  • Internal linking structure
  • H1s and H2s
  • Text content and keyword density.

Off-page Simply said, SEO tells Google what other people think about your website. If you have a lot of excellent links pointing to your site, for example, search engines will believe you have fantastic content - the kind that users value.

Off-page SEO includes all the activities that take place outside of your site. These include guest blogging, link building, social media marketing, and PR. On-page SEO refers to all the activities that take place on your site. This includes content optimization and keyword research.

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Off-page SEO aids in the recognition and domain authority of a website. Without it, your site will continue to fall behind websites that already have a significant advantage. While links aren't the only off-page signals used by Google's algorithm to rank a website, they are the most important.

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