On-page SEO is the process of optimizing a web page to rank higher in search engine results. There are different types of on-page SEO that can be performed by an SEO specialist, such as:
Off-page SEO includes all the activities that take place outside of your site. These include guest blogging, link building, social media marketing, and PR. On-page SEO refers to all the activities that take place on your site. This includes content optimization and keyword research.
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