Course Content

Course Content


The term "off-page SEO" (sometimes known as "off-site SEO") refers to measures conducted outside of your own website to influence your search engine results page rankings (SERPs). These comprise various basic SEO elements that assist a site rank, in addition to on-page SEO.

On-page SEO is the process of optimizing a web page to rank higher in search engine results. There are different types of on-page SEO that can be performed by an SEO specialist, such as:

  • Title tags
  • Meta descriptions
  • Image alt text
  • Heading tags
  • Internal linking structure
  • H1s and H2s
  • Text content and keyword density.

Off-page Simply said, SEO tells Google what other people think about your website. If you have a lot of excellent links pointing to your site, for example, search engines will believe you have fantastic content - the kind that users value.

Off-page SEO includes all the activities that take place outside of your site. These include guest blogging, link building, social media marketing, and PR. On-page SEO refers to all the activities that take place on your site. This includes content optimization and keyword research.

#BBD0E0 »

Off-page SEO aids in the recognition and domain authority of a website. Without it, your site will continue to fall behind websites that already have a significant advantage. While links aren't the only off-page signals used by Google's algorithm to rank a website, they are the most important.

Recommended Courses

Share With Friend

Have a friend to whom you would want to share this course?

Download LearnVern App

App Preview Image
App QR Code Image
Code Scan or Download the app
Google Play Store
Apple App Store
598K+ Downloads
App Download Section Circle 1
4.57 Avg. Ratings
App Download Section Circle 2
15K+ Reviews
App Download Section Circle 3
  • Learn anywhere on the go
  • Get regular updates about your enrolled or new courses
  • Share content with your friends
  • Evaluate your progress through practice tests
  • No internet connection needed
  • Enroll for the webinar and join at the time of the webinar from anywhere