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A Lightning Deal is a limited-time promotional offer that appears on's Today's Deals page for a limited period. You must be a registered Amazon seller and use FBA (Fulfillment by Amazon) as your logistics partner to be eligible.

To create an Amazon Lightning Deal, follow these steps:

  • Make sure you're eligible.
  • Go to Amazon Seller Central and select Deals from the drop-down menu.
  • Choose 'Create a new offer.'
  • Select an eligible product and fill out the deal information.
  • Put your Amazon Lightning Deal on hold.

In that realm, Amazon Lightning Deals are your biggest ally. They're also a simple technique to minimise your stock. Sellers launch limited-time specials to pique customers' curiosity and increase sales. Furthermore, Amazon Lightning Deals are fantastic for shoppers.

You must be a Professional Seller with at least five Seller Feedback Ratings every month and an overall rating of at least 3.5 stars to be eligible for deals. In addition, items must meet the following requirements: Have at least a 3-star rating and a sales history on Amazon. Include as many different versions as you can.

A Lightning Deal is a limited-time offer designed to drive sales of a specific ASIN. It's used to encourage faster sales of a set amount of an item at a discounted price.

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