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Course Content


The major competitors in the field of e-commerce are Amazon, Alibaba, and eBay. These three companies have a combined share of over 80% in the global e-commerce market.

A competitor analysis is used to determine your competitors' strengths and shortcomings in relation to your own, as well as to identify market gaps. It will show you how to outperform your competitors in these areas in order to keep your customers' interest. As a result, you'll have a competitive advantage over your competitors in your industry.

The process of determining key price points to best take advantage of a product or service based market relative to competition is known as competitive pricing. Once a price for a product or service has reached a level of equilibrium, competitive pricing is commonly applied.

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