Brands may show buyers various variations of the same product using Amazon product variations. By adding product variations to your Amazon listings, you can improve your clients' shopping experience and increase their conversion rates.
If your product portfolio includes items with multiple designs, a variation link should be considered. Twisters, when used effectively, can boost sales. You can expect that if a variation sells well, it will have a beneficial impact on the other child ASINs.
You can only use one variation theme per listing, but there are themes that mix two variations in some categories. If you want to sell a t-shirt in a variety of colours and sizes, for example, you'd use the 'SizeColor' variation theme, which allows you to offer multiple sizes and colours on a single listing.
You should now be on the crucial information page; you can add the Product ID later by going to the Variations tab. Select the variant you want to add to your listing from the drop-down menu on the Variation Theme. Color will be used in this case. Click the Add Variations button once you've listed all of your variant terms.
Product variation creates a distinguished value for your products to the customers. ... It helps your business stand apart from your competitors in terms of different variations of the same product. Product Variation is a wonderful attribute in a saturated market, where there are more suppliers offering the same product.
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