Selling on ECommerce - Amazon, Shopify > Marketing Strategies of Amazon and Flipkart

What is Flipkart Plus?

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In the year 2018, Flipkart introduced the Plus subscription. Users who join Flipkart Plus receive benefits such as speedy delivery, early access to sales, and free delivery on a variety of products. It's worth noting that Flipkart Plus membership is free and based on coins.

Access to unique marketplace launch previews and free and fast delivery are among the features of Flipkart Plus membership. Around 30% of Flipkart's monthly active customers are now Plus members. Year over year, the loyalty programme has grown by more than 100 percent.

To be eligible for membership in this programme, you must have earned at least 200 SuperCoins in the previous 365 days, as per the terms and conditions listed at (flipkart.com/pages/supercoins-tnc). From the date of activation by You, your membership in this Program will be valid for one year.

Members of Flipkart Plus will receive priority customer service and early access to key sale events on the e-commerce platform. The most significant distinction between the two is that Flipkart Plus will not charge a fee.

Flipkart Plus members receive free and expedited shipping, as well as early access to sales and exceptional customer service. It also allows for super coin payment, as well as an earn and exchange offer for super coins and additional discounts of up to 10% on super coin payment.

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Course Content

  1. Introduction to E-Commerce Course
    11m 11s

  1. What is E-Commerce?
    11m 47s
  2. Who Should do E-Commerce Course?
    4m 55s
  3. Scope of E-Commerce in India and Outside India
    6m 1s
  4. Which Platform to Choose for your E-Commerce Business?
    23m 3s
  5. What is B2B and B2C in E-Commerce?
    10m 21s
  6. Assignment : About E-Commerce Selling Program
    2m 29s

  1. Planning of Product Photoshoot for E-Commerce
    14m 35s
  2. Camera , Lights and Background in Product Photoshoot
    15m 31s
  3. Editing of Product Photos for E-Commerce
    11m 12s
  4. Assignment : Introduction of E-Commerce Photoshoot
    1m 12s

  1. Legal Procedure for E-Commerce
    21m 45s
  2. Documentation for E-Commerce
    13m 7s
  3. Assignment : Registration and Onboarding - E-Commerce
    1m 43s

  1. Manufacturing Cost of Product
    25m 9s
  2. How to Set MRP of Product in E-Commerce?
    19m 33s
  3. Selling Price of Product in E-Commerce
    17m 6s
  4. Assignment : Setting the Right Price of Products
    2m 25s

  1. Analysing Competition for Cost of Product
    14m 36s
  2. Analysing Customer Demands in E-Commerce
    12m 56s
  3. Assignment : Setting Up the Winning Price of Product
    2m 46s

  1. Commission on Different Product Categories
    12m 53s
  2. Commission Calculation in Different E-Commerce Platforms
    14m 19s
  3. Assignment : Commission Offered by E-Commerce Platforms
    1m 54s

  1. Creating Catalogue and Content for E-Commerce
    13m 42s
  2. Competitor Catalogue Analysis in E-Commerce
    10m 40s
  3. Keyword Research for Selling Product on E-commerce
    12m 41s
  4. Details Of Manufacturer & Company in E-Commerce
    8m 55s
  5. Uploading Catalogue in E-Commerce
    9m 37s
  6. Assignment : How to Make Catalogue for E- Commerce Website
    1m 56s

  1. Making Seller Central Account on Amazon
    7m 36s
  2. Registration on Amazon
    9m 8s
  3. Creating and Uploading Product Documents
    9m 31s
  4. Creating Product ID & GTIN
    11m 19s
  5. Creating Product Variations & Offers on Amazon
    13m 23s
  6. Making Product Live on Amazon
    6m 9s
  7. Creating Your Online Store on Shopify
    14m 32s
  8. Customizing Your Shopify Store
    13m 54s
  9. Customizing Look and Feel of Shopify Page
    10m 10s
  10. Setting-up the Domain Name for E-Commerce
    7m 46s
  11. Payment Gateways in Shopify
    6m 28s
  12. Going Live on Shopify and Shipping Products
    12m 13s
  13. Assignment : Making the product live-A Step by Step Guide
    1m 22s

  1. E- Commerce Advertising
    21m 11s
  2. Festive Season Offers on E-Commerce
    6m 15s
  3. Assignment : Guide to E-Commerce Advertising
    1m 48s

  1. What is Amazon Cloud Tail?
    23m 17s
  2. What is Fulfillment by Amazon?
    15m 8s
  3. Drawbacks of Fulfillment by Amazon
    10m 4s
  4. What is Flipkart Plus?
    9m 18s
  5. Flipkart Schemes: Bronze , Silver & Gold
    8m 30s
  6. Understanding A+ Cataloguing of Amazon
    13m 41s
  7. Lightning Deals in Amazon
    11m
  8. Assignment : Marketing Strategies of Amazon and Flipkart
    1m 6s

  1. What is SEO ?
    11m 34s
  2. How to Increase Brand Visibility in E-Commerce?
    16m 7s
  3. What is On & Off-Page SEO
    12m 10s
  4. What is Secure Sockets Layer (SSL)?
    9m 33s
  5. Assignment : Improving SEO for E-Commerce Platform
    1m 54s

  1. E-Commerce with Zomato
    15m 52s
  2. E-Commerce with Airbnb
    9m 20s
  3. E-Commerce with Big Basket
    5m 15s
  4. E-Commerce with Uber
    7m 18s
  5. E-Commerce with India Mart
    6m 52s

  1. Course Summary
    12m 31s

  1. Interview Questions
    19m 3s

  1. Career Guideline
    7m 58s
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